Data study · Q3 2026
Top cited domains in Google AI Mode in Spain
The sources Google AI Mode attaches to its answers when people in Spain ask it buying questions. Part of the study Which websites does AI cite in Spain?
8,035
answers analysed
42
brands
6.8
sources per answer
5.5%
of citations to the brand’s own site
What kind of sources Google AI Mode cites
76.7% of Google AI Mode’s citations go to company websites. Compared with the four engines together, it leans most towards social networks and video: 3.6% of its citations, against 2.1% across all engines.
Google AI Mode
Company websites 76.7%, Directories and marketplaces 11.2%, News and magazines 3.4%, Social networks and forums 4.2%, Public bodies and reference 4.5%
All engines
Company websites 72.6%, Directories and marketplaces 11.6%, News and magazines 4.3%, Social networks and forums 2.8%, Public bodies and reference 8.7%
The domains Google AI Mode cites for the most brands
Ranked by the number of brands whose Google AI Mode answers cite the domain, then by citations. The last column is the share of all Google AI Mode answers in the study that cite it.
| # | Domain | Type | Brands | Citations | Answers citing it |
|---|---|---|---|---|---|
| 1 | instagram.com | Social networks and video | 39 | 965 | 8.4% |
| 2 | facebook.com | Social networks and video | 36 | 419 | 4.6% |
| 3 | tiktok.com | Social networks and video | 31 | 359 | 3.4% |
| 4 | linkedin.com | Social networks and video | 21 | 78 | 0.9% |
| 5 | reddit.com | Forums and Q&A | 20 | 159 | 1.6% |
| 6 | wikipedia.org | Encyclopedias, research and documents | 19 | 40 | 0.5% |
| 7 | amazon.es | Marketplaces and retailers | 15 | 256 | 2.9% |
| 8 | elpais.com | News media | 13 | 51 | 0.6% |
| 9 | lavanguardia.com | News media | 12 | 143 | 1.2% |
| 10 | eleconomista.es | News media | 11 | 106 | 1.2% |
| 11 | cronoshare.com | Directories, reviews and comparison sites | 10 | 63 | 0.7% |
| 12 | trustpilot.com | Directories, reviews and comparison sites | 10 | 41 | 0.4% |
| 13 | okdiario.com | News media | 10 | 19 | 0.2% |
| 14 | elespanol.com | News media | 10 | 17 | 0.2% |
| 15 | comunidad.madrid | Government and public bodies | 9 | 112 | 1.3% |
| 16 | europages.es | Directories, reviews and comparison sites | 9 | 59 | 0.7% |
| 17 | elconfidencial.com | News media | 9 | 39 | 0.5% |
| 18 | abc.es | News media | 9 | 33 | 0.4% |
| 19 | interempresas.net | Magazines and trade media | 9 | 32 | 0.4% |
| 20 | elmundo.es | News media | 8 | 29 | 0.3% |
| 21 | habitissimo.es | Directories, reviews and comparison sites | 7 | 99 | 1.1% |
| 22 | leroymerlin.es | Marketplaces and retailers | 7 | 61 | 0.5% |
| 23 | hola.com | Magazines and trade media | 7 | 44 | 0.5% |
| 24 | larazon.es | News media | 7 | 36 | 0.4% |
| 25 | ocu.org | Directories, reviews and comparison sites | 7 | 34 | 0.3% |
| 26 | mapfre.es | Company websites | 7 | 31 | 0.4% |
| 27 | idealo.es | Directories, reviews and comparison sites | 7 | 29 | 0.4% |
| 28 | lasexta.com | News media | 7 | 19 | 0.2% |
| 29 | elconfidencialdigital.com | News media | 7 | 17 | 0.2% |
| 30 | doctoralia.es | Directories, reviews and comparison sites | 6 | 508 | 3% |
Other engines
- Top cited domains in ChatGPT
- Top cited domains in Google AI Overviews
- Top cited domains in Perplexity
Track your brand in Google AI Mode, or read the methodology of the study.
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