Data study · Q3 2026

Top cited domains in Google AI Overviews in Spain

The sources Google AI Overviews attaches to its answers when people in Spain ask it buying questions. Part of the study Which websites does AI cite in Spain?

5,227

answers analysed

40

brands

6.5

sources per answer

6.6%

of citations to the brand’s own site

What kind of sources Google AI Overviews cites

76.6% of Google AI Overviews’s citations go to company websites. Compared with the four engines together, it leans most towards social networks and video: 3.9% of its citations, against 2.1% across all engines.

Share of citations by source type: Google AI Overviews against all engines

Google AI Overviews

Company websites 76.6%, Directories and marketplaces 10.5%, News and magazines 3.8%, Social networks and forums 4.5%, Public bodies and reference 4.7%

All engines

Company websites 72.6%, Directories and marketplaces 11.6%, News and magazines 4.3%, Social networks and forums 2.8%, Public bodies and reference 8.7%

The domains Google AI Overviews cites for the most brands

Ranked by the number of brands whose Google AI Overviews answers cite the domain, then by citations. The last column is the share of all Google AI Overviews answers in the study that cite it.

# Domain Type Brands Citations Answers citing it
1 facebook.com Social networks and video 34 339 6%
2 instagram.com Social networks and video 33 549 8.6%
3 tiktok.com Social networks and video 28 291 4.7%
4 reddit.com Forums and Q&A 18 92 1.6%
5 linkedin.com Social networks and video 17 63 1.2%
6 wikipedia.org Encyclopedias, research and documents 13 25 0.5%
7 elpais.com News media 13 23 0.4%
8 elespanol.com News media 10 25 0.5%
9 lavanguardia.com News media 9 84 1.5%
10 comunidad.madrid Government and public bodies 9 75 1.4%
11 amazon.es Marketplaces and retailers 9 55 1%
12 cronoshare.com Directories, reviews and comparison sites 9 32 0.6%
13 elconfidencial.com News media 9 16 0.3%
14 eleconomista.es News media 8 76 1.3%
15 idealista.com Marketplaces and retailers 8 28 0.5%
16 abc.es News media 6 58 1%
17 habitissimo.es Directories, reviews and comparison sites 6 50 0.9%
18 mapfre.es Company websites 6 25 0.5%
19 europages.es Directories, reviews and comparison sites 6 24 0.5%
20 scribd.com Encyclopedias, research and documents 6 13 0.2%
21 expansion.com News media 6 8 0.2%
22 topdoctors.es Magazines and trade media 5 142 2.4%
23 quironsalud.com Company websites 5 134 2.4%
24 bbva.es Company websites 5 117 2%
25 metoree.com Directories, reviews and comparison sites 5 44 0.8%
26 leroymerlin.es Marketplaces and retailers 5 33 0.4%
27 tripadvisor.es Directories, reviews and comparison sites 5 27 0.5%
28 interempresas.net Magazines and trade media 5 24 0.5%
29 larazon.es News media 5 14 0.2%
30 bbva.com Company websites 5 14 0.3%

Other engines

Track your brand in Google AI Overviews, or read the methodology of the study.

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