Brand Monitoring

AI brand monitoring across ChatGPT, Perplexity, Claude, and Google AI

See every time AI engines mention your brand, how they describe you, and how you compare to competitors.
Turn scattered AI answers into a metric you can track.

Check your AI visibility for free

From €15 a month, no setup fees, cancel anytime. Not ready? Check how ChatGPT, Gemini and Perplexity answer about your brand for free, with no sign-up.

Illustration of Monitor every brand mention across AI engines

Monitor every brand mention across AI engines

Mencoro runs your prompt set across ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode, and Google SERP, then records every time your brand appears. Instead of typing questions into each engine by hand, you get a single view of where you show up, on which engine, and for which queries. Metrics roll up at project, cluster, and individual query level, so you can move from the big picture down to the exact prompt that mentions you.

Illustration of Understand sentiment and mention type, not just a count

Understand sentiment and mention type, not just a count

A mention count hides what matters. Mencoro classifies every mention into one of five types, from a direct recommendation to a comparison, a listing, an example, or a passing reference, and scores sentiment with Favorability, from 0 to 100. You learn not only that AI mentioned you, but whether it recommended you or buried you in a list, and whether the framing helps or hurts.

Illustration of Track share of voice against competitors

Track share of voice against competitors

See what percentage of AI mentions your brand captures versus competitors for the same prompts, weighted by mention quality so a recommendation counts for more than a passing reference. When your share of voice drops, Mencoro shows which query clusters lost ground, so you can act on the specific topics where competitors are pulling ahead.

Traditional brand monitoring vs AI brand monitoring

Classic brand monitoring tracks mentions across news, social media, and the web. AI brand monitoring tracks how AI engines describe and recommend your brand when users ask them questions. Both matter, but they answer different questions and need different tools. For the AI side, we compared the best AI visibility tools in a separate guide.

Aspect Traditional monitoring AI brand monitoring
Source of mentions News, social posts, forums, web pages AI-generated answers from ChatGPT, Perplexity, Google AI
What it measures Volume and sentiment of public mentions Mention rate, mention type, sentiment, share of voice
Why it matters Reputation and PR awareness Whether AI recommends you to buyers
How to act on it Respond, pitch, manage reputation Create citable content, earn trusted mentions, fix framing

For the metrics behind AI brand monitoring, see our AI visibility features, and the AI visibility definition for the concepts. To compare options, see the best AI brand monitoring tools, and to try it by hand first, our guide on how to track brand mentions in ChatGPT.

What our data says about where AI gets what it says about a brand

Figures we measured on real AI answers and websites. Each one links to its study, with the method, the sample and the date.

  • 4.8%

    Only 4.8% of the citations in AI answers about a brand’s market point to the brand’s own website.
    Sample: 23,466 AI answers for 42 brands in Spain. Source: Mencoro (October 2026), in Which websites does AI cite in Spain?

  • 95.2%

    95.2% of the sources AI uses to answer about a brand’s market are websites the brand does not control.
    Sample: 23,466 AI answers for 42 brands in Spain. Source: Mencoro (October 2026), in Which websites does AI cite in Spain?

  • 3.5%

    The brand’s own site gets from 3.5% of citations in ChatGPT to 6.6% in Google AI Overviews.
    Sample: 23,466 AI answers for 42 brands in Spain. Source: Mencoro (October 2026), in Which websites does AI cite in Spain?

FAQ

AI brand monitoring questions

Common questions about monitoring your brand
across AI engines.

AI brand monitoring tracks how often and how favorably AI engines like ChatGPT, Perplexity, and Google AI mention your brand. It runs a fixed set of prompts on a schedule, records when you appear, scores sentiment and mention type, and compares your share of voice to competitors. It is the AI-era version of traditional brand monitoring, focused on generated answers rather than news and social mentions.
Mencoro monitors ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode, and Google SERP. Each engine is tracked separately, because your brand's presence can differ sharply between them, and it records which model version produced each response.
Traditional brand monitoring watches social media, news, and the web for mentions of your name. AI brand monitoring watches what AI engines say about you when users ask them questions. The source is the model's answer, not a post or article, and the goal is to influence how AI describes and recommends you.
On a regular cadence, because AI answers vary between runs and shift when models update. A single check is unreliable. Mencoro repeats your prompt set on a schedule so you see a trend rather than a one-off snapshot.
Yes. You add the competitors you care about, and Mencoro tracks their mentions alongside yours across the same prompts. That is how share of voice is calculated, and it shows exactly where competitors win the AI answer and you do not.
Write the questions your buyers ask ChatGPT, add your brand and your competitors, and run the same questions on a schedule from a clean session, not your own account. Count the answers that name you, your position, the tone and the sources cited. Mencoro does this in ChatGPT and the other engines; for a one-off look, the free AI visibility checker asks ChatGPT, Gemini and Perplexity nine buyer questions.
Yes. Google AI Overviews and AI Mode are tracked as separate engines, each with the sources it cites, next to ChatGPT, Perplexity and Claude. Search Console counts clicks from Google's AI features inside web search, but it does not tell you whether your brand was named.
Mencoro charges for the checks you run, from €15 a month for up to 200 checks, VAT included, with no setup fee or contract. Every tier includes every engine, unlimited projects and competitors, and multi-user access.

Start tracking your brand in AI search today

Monitor how AI engines cite your brand, track keyword positions, and benchmark against competitors, all in one platform.