Alvaro Peña de Luna 
AI brand monitoring means tracking what AI engines say about you, and AI brand monitoring tools tell you what ChatGPT, Perplexity, Gemini and Google’s AI features say about your brand when people ask about your category: whether you are named, how you are described, whether the facts are right and which sources the answer relies on. For a growing share of buyers, that answer is the first impression of your brand, and nobody at your company wrote it.
This guide compares the tools built for that job, with the list prices on each vendor’s site on 18 October 2026. We make one of them, Mencoro, and have described the others as we would want ours described.
To see how AI presents you today, the free AI visibility checker asks ChatGPT, Gemini and Perplexity about your category with no signup. To track brand mentions in ChatGPT and Google AI every week, Mencoro plans start at €15 a month.
What to monitor in AI answers
- Presence. The share of runs in which you are mentioned for the prompts that matter, per engine and country.
- Framing. Whether you are recommended, compared, listed or mentioned in passing, and with what sentiment. Our note on AI brand sentiment covers how that is scored.
- Accuracy. Prices, features and claims the answer attributes to you. Outdated facts travel from old pages into new answers, and an AI hallucination can invent the rest.
- Sources. The URLs the answer cites, yours and third parties’, which are the levers you can actually pull.
- Competitors. Who appears next to you and how your share of voice moves against theirs.
AI brand monitoring vs online brand monitoring
Classic brand monitoring, or online brand monitoring, listens to what is published about you on social networks, news sites, forums and review sites. AI brand monitoring asks AI engines the questions your buyers ask and analyzes the answers they generate, which is why it is also called brand monitoring for AI search. The two complement each other: AI answers often cite those news sites and forums, but a press mention does not guarantee that ChatGPT recommends you. Mencoro only reads AI answers; for social listening and press alerts you need a separate listening tool. Both feed AI reputation management.
AI brand monitoring tools compared
| Tool | Monitoring strength | Entry price (list, Oct 2026) | Engines |
|---|---|---|---|
| Mencoro | Mention type and sentiment on every mention | €15/mo for 200 checks | ChatGPT, Perplexity, Claude, AI Overview, AI Mode |
| Profound | Enterprise analytics, agent traffic | Quote after a 7-day trial | Up to 9 on Enterprise |
| Brandlight | Fortune 500 reporting across brands and regions | Demo only | Not listed in text |
| Evertune | Statistical sampling, up to 100 runs per prompt | $60/mo Starter (yearly); Pro $800/mo via sales | 5 on Starter, 11 on Pro |
| Peec AI | Brand perception and fact checks, source analytics | €85/mo, 50 prompts | 3 of your choice |
| Otterly.AI | Brand visibility index and citations on a budget | $29/mo, 16 prompts | 7 in credits, at least 3 per workspace |
| Scrunch | Monitoring plus pages served to AI agents | $250/mo Core, 125 prompts | 4 on Core, 9 on Enterprise |
| Similarweb AEO Intelligence | AI visibility next to AI referral traffic | $129/mo ($99 yearly), 150 prompts | ChatGPT, AI Mode, Gemini, Perplexity |
| Ahrefs Brand Radar | Market-wide index of AI mentions | Brand Radar AI add-on from €179/mo | 6 |
| AthenaHQ | Sentiment across 11 models | Free plan, Starter $295/mo | 5 free, 11 on Starter |
| SEOcrawl AI | Share of voice by model, country and topic, with white label | €49/mo, 10 weekly prompts | ChatGPT only on Starter; ChatGPT, Claude, Gemini, Perplexity and Copilot from Growth |
| LLM Pulse | Alerts for negative answers to Slack or email | €49/mo, 50 weekly prompts | 5 included, more as paid add-ons |
| Dageno | Market intelligence and change alerts | $49/mo, 50 prompts | 9 on standard plans |
1. Mencoro
Mencoro was built around how a brand is mentioned, not just whether. Each mention in ChatGPT, Perplexity, Claude, Google AI Overview and AI Mode is classified into one of five mention types and scored for sentiment, which feeds a positivity index per engine and per competitor, and a share of voice weighted by both. The full answer and its cited links are stored, so you can read what was said and where it came from. Pricing is per check from €15 a month with unlimited projects, competitors and users. See AI brand monitoring for the details.
2. Profound
Profound monitors visibility, sentiment and citations on up to nine engines and adds agent analytics that show how AI crawlers and agents visit your site. It is sold to enterprises through a demo after a free 7-day trial, and G2 reviewers point to the price as the main drawback.
3. Brandlight
Brandlight targets Fortune 500 brands and global agencies, with a cross-brand, cross-region command center, source impact scores, technical health monitoring and publisher intelligence. There is no public price or trial.
4. Evertune
Evertune treats brand monitoring as a statistics problem. It runs each prompt up to 100 times per model to produce an AI Brand Index, word associations and consumer preference data, on 11 engines on Pro, which is listed at $800 a month billed yearly and bought through sales. A self-serve Starter plan, at $60 a month billed yearly, covers five models.
5. Peec AI
Peec AI tracks visibility, position, sentiment and share of voice daily, and includes brand perception and fact-checking views next to strong source analytics. Starter costs €85 a month for 50 prompts on three models you choose, with unlimited users.
6. Otterly.AI
Otterly.AI offers a brand visibility index, mention coverage and link citation analysis from $29 a month for 16 prompts on four engines. Since 10 November 2026 every plan is priced in credits, with all seven engines available and at least three picked per workspace. Standard, at $189, adds the API, the MCP server and AI crawler analytics.
7. Scrunch
Scrunch, now part of Sitecore, pairs monitoring and citations with its Agent Experience Platform, which serves an optimized version of your site to AI agents on Enterprise plans. Core costs $250 a month for 125 prompts on four engines, one country and one language, with a 7-day trial.
8. Similarweb AEO Intelligence
Similarweb’s AEO Intelligence tracks 150 prompts for $129 a month ($99 billed yearly), for one user, on ChatGPT, AI Mode, Gemini and Perplexity. Its advantage is context: AI visibility sits next to the AI referral traffic Similarweb already estimates for your site and your competitors’.
9. Ahrefs Brand Radar
Brand Radar starts from a large index of AI answers that Ahrefs collects across the market, so you can look up any brand without setting up prompts first. The Brand Radar AI add-on starts at €179 a month, and Ahrefs plans include 5 to 20 custom prompts for your own tracking from the €119 Lite plan.
10. AthenaHQ
AthenaHQ tracks sentiment and share of voice on 11 models on its $295 Starter plan ($245 billed yearly) and has a free plan with 300 credits on five engines. Its Enterprise plan adds claim review and discrepancy detection, aimed squarely at catching what AI gets wrong about you.
11. SEOcrawl AI
SEOcrawl AI, built in Spain, measures a visibility score that combines mentions and citations, share of voice by model, country and topic, sentiment and cited domains, with country and language filters and white-label dashboards for agencies. According to its site in October 2026, Starter costs €49 a month for 10 weekly prompts on ChatGPT only, Growth €99 for 25 on all its models and Pro €199 for 50, with a third off on yearly billing; the API starts on the €399 Agency plan, and the MCP server is on every plan. It offers a 30-day trial.
12. LLM Pulse
LLM Pulse tracks ChatGPT, Perplexity, AI Overviews, AI Mode and Gemini on every plan, with Copilot, DeepSeek, Grok or Claude as add-ons (from €10, €10, €15 and €25 a month on Starter). Starter costs €49 a month for 50 weekly prompts, with an MCP server and a 14-day trial; sentiment starts on Growth (€99), and the API and the Looker Studio connector on Scale (€299). Its distinctive feature is alerting: it sends negative answers to Slack or email through webhooks, Zapier, Make or n8n. Data from its site in October 2026.
13. Dageno
Dageno presents itself as an AI search intelligence platform: besides monitoring your brand and its citations, it compares markets, intents and sources across a whole category. It tracks nine engines in more than 86 countries. Starter costs $49 a month for 50 prompts, Growth $199 for 250 with change alerts, recurring reports and an MCP server, and the API comes with Scale, at $410, according to its site in October 2026. Starter has a 7-day trial, and there is a free check with no signup.
Alerts, sentiment and multi-market AI brand monitoring
Alerts. If you need to be notified when your visibility changes, LLM Pulse and Dageno include it on their mid-tier plans. Mencoro does not send alerts: the change shows up in the trend for each query, engine and competitor, each answer shows the new brands the AI names, and with the MCP server you can ask your AI assistant for a summary of what moved since last week.
Sentiment. Counting mentions is not enough: a brand that is named often with negative framing has a problem. Mencoro scores every mention from 0 to 100 and classifies it by type on every plan; in other tools sentiment is reserved for higher tiers.
Several markets. To monitor your brand in AI across countries, the tool has to run prompts from each country and in its language, because answers change with both. Mencoro asks from any of 196 countries in that country’s main language, so one project can compare how ChatGPT describes you in the US, the UK and Germany. SEOcrawl AI and Dageno also filter by country.
How to set up AI brand monitoring
- Write the prompts your buyers ask, not the ones that contain your name: “best X for Y”, “X vs Y”, “is X worth it”. Add a few branded prompts to check facts.
- Add the competitors that appear in those answers, including the ones you do not consider competitors yet.
- Pick a cadence and keep it: weekly by default, daily when something is at stake.
- Review the sources monthly. When an answer turns negative or wrong, the cited page is usually where the fix starts.
For the tracking side of the market, see our comparisons of AI visibility tools, ChatGPT rank trackers and AEO tools. To see how AI engines talk about your brand, start monitoring with Mencoro from €15 a month.
Which tool to choose for your case
Before it recommends a tool, ChatGPT asks who it is for, what you want to measure, your budget, the engines and the market. These are its options, in its words, with the tools we would compare for each one. Where another tool fits better, it comes first.
What's your main goal?
| If you need | Start comparing | Why |
|---|---|---|
| Whether ChatGPT recommends my business or brand | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro records every brand an answer names and classifies each mention into one of five types, from a direct recommendation to a passing reference, with its position in the answer and a 0 to 100 favorability score. You see whether ChatGPT recommends you, not only whether it names you. |
| Monitor competitors and share of voice | Mencoro, Peec AI, Profound | Yes. Add as many competitors as you want, each with its names and domains. Share of voice is weighted by the quality of each mention, and every answer lists the brands the AI names that you do not track yet, so a new rival shows up before it takes the category. |
| Whether my website gets cited in ChatGPT answers | Mencoro, Profound, Ahrefs Brand Radar | Yes. Every answer is stored with its sources. For ChatGPT they include the pages its web search retrieved even when the text does not cite them, which is where you find the sites that shape the answer. Mencoro shows how often your domain is cited and which of your pages. |
| Monitor sentiment and incorrect brand information | Mencoro, Peec AI | Yes. Every mention of your brand gets a favorability score and the full answer text is saved, so you can read exactly what ChatGPT says about your prices or features and catch a wrong claim. |
| Keyword rankings and AI search visibility for SEO | Mencoro, Semrush, Ahrefs | Yes. The same project tracks your Google top 10 for keywords next to AI Overview and AI Mode for the same searches, so you see when you rank and the AI answer still names someone else. |
| Build an automated monitoring dashboard or API | Mencoro, Profound | Yes. Everything in the app is in the REST API, with an OpenAPI contract, and in an MCP server for Claude, ChatGPT and other assistants, so your own dashboard reads the data with no CSV exports. |
| Track AI bots crawling my website and technical access | Mencoro free tools | Yes, for free. The AI crawler checker tells you which AI bots your robots.txt lets in, the log file analyzer shows which ones actually visited, and the AI crawler index lists every bot with a way to verify it is real. |
| Get my brand recommended by ChatGPT and other AI tools | Mencoro with Growwer, Scrunch, AthenaHQ | Partly. Mencoro tells you what to fix: the prompts where competitors appear and you do not, and the sites the AI cites in those answers. The fix is content and mentions on those sites. Growwer, from the same company, places articles on the media that AI engines cite. |
| Offer AI visibility reporting to clients | Mencoro, Peec AI, Semrush | Yes. Each client is its own project and sees only its data, and the white label puts your brand on the dashboards, report exports and emails. Projects are unlimited on every plan, so a new client costs only its checks. |
| Measure AI-driven traffic and conversions | Google Analytics 4, Mencoro | No. Mencoro measures whether and how AI names and cites you, not the visits that follow. ChatGPT visits arrive in Google Analytics 4 tagged utm_source=chatgpt.com, so measure traffic and revenue there and use Mencoro to explain why it moves. |
| Generate and optimize content | Writesonic, AirOps, Surfer | No. Mencoro does not write or rewrite content. It tells you which prompts you are missing and which pages the AI cites for them, which is the brief; a content tool does the writing. |
| Negative mentions, reviews, social media, and PR issues | Brand24 | No. Mencoro reads AI answers, not social networks, reviews or news. For social listening and PR alerts use a tool such as Brand24, and keep Mencoro for what ChatGPT and Google's AI say about you. |
Who is it for?
| If you need | Start comparing | Why |
|---|---|---|
| My own business or marketing team | Mencoro, Otterly.AI, Peec AI | Yes. A Mencoro project is one brand: its names, its domains and as many competitors as you want. You write the prompts your customers ask and Mencoro checks them on ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode and Google search. The entry plan, €15 a month, covers 10 prompts on five engines checked every week. |
| SEO agency managing clients | Mencoro, Peec AI, Semrush | Yes, it is the case Mencoro is built for. Every plan includes unlimited projects, unlimited competitors and multi-user access, so an agency keeps every client in one account and pays only for the checks it runs. Clients get white label reports, and the team can pull the data through the REST API or ask for it in Claude or ChatGPT through the MCP server. See Mencoro for agencies. |
| Freelancer or consultant | Mencoro, Otterly.AI | Yes. A consultant starts at €15 a month, opens one project per client at no extra cost and moves up a plan only when the prompt volume grows. The MCP server lets you query each client's data from Claude or ChatGPT while you write the report. |
| SaaS / technology | Mencoro, Peec AI, Profound | Yes. SaaS buyers ask AI for the best software in a category, for alternatives to a competitor and for one tool against another, and those are the prompts to track. Mencoro shows where you appear in each answer, which competitors are named instead of you (including the ones you do not track yet) and which pages the AI cites. |
| E-commerce | Mencoro, Profound, Semrush | Yes. Besides ChatGPT, Perplexity and Google's AI answers, Mencoro tracks Google Shopping listings by seller in the same project, so a store sees its products and its brand side by side. See Mencoro for ecommerce. |
| Affiliate or content site | Mencoro, Ahrefs Brand Radar | Yes. An affiliate or media site wants to be the source the AI cites. Mencoro stores the sources of every answer, including the pages ChatGPT's search retrieved but did not quote, and shows how often your domain is among them. |
| Personal brand / creator | Mencoro, Otterly.AI | Yes. A person is tracked like any brand: your name and its spellings, your website and the people you compete with for the same questions. |
| Resell the software under my own brand | Mencoro, SE Ranking, AgencyAnalytics | Yes. With full white label your clients log in at your own domain and never see Mencoro: your logo, colors and font on the platform, the report exports and the emails. You set your own price to them, and every client project is unlimited. |
| API or data to build my own tracker | Mencoro, DataForSEO | Yes. The REST API gives you every answer, mention, citation and metric, with an OpenAPI contract, and embedded dashboards signed from your backend put them inside your own product. |
| Enterprise marketing team | Profound, Mencoro Enterprise, Semrush | Partly. Mencoro handles large prompt sets: up to 25,000 checks a month on the €799 plan, and Enterprise volume with a dedicated account manager beyond that. Large brands that want an enterprise-only platform usually also evaluate Profound. |
| Local business | Local Falcon, BrightLocal | Not for city-level local SEO. Mencoro sets the location by country, with no city or device targeting. A local business can still track prompts that name its city (“best dentist in Austin”), but for map pack and city grid rankings a local tool such as Local Falcon or BrightLocal fits better. |
What's your monthly budget?
| If you need | Start comparing | Why |
|---|---|---|
| Free | Mencoro free tools, Ahrefs AI Visibility Checker, HubSpot AEO Grader | Partly. Mencoro has no free plan; the cheapest one is €15 a month. Its free tools need no sign-up: the AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions about your category, and there are free checkers for ChatGPT, Perplexity and AI Overviews. A one-off check is a snapshot, not a trend. |
| Under $30/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks). €29 tracks 20 prompts on five engines every week, with every feature included. |
| Under $50/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks). €49 tracks 50 prompts on five engines every week, with every feature included. |
| $30–$100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| Under $100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| $50–$150/month | Mencoro, Peec AI | Yes. Mencoro plans in that range: €79 (2,000 checks), €99 (3,000 checks), €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$300/month | Mencoro, Peec AI, Semrush | Yes. Mencoro plans in that range: €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$500/month | Mencoro, Peec AI, Profound | Yes. Mencoro plans in that range: €162 (5,000 checks), €319 (10,000 checks). €319 tracks 500 prompts on five engines every week, with every feature included. |
| $500+/month | Mencoro Enterprise, Profound | Yes. The largest plan is €799 a month for 25,000 checks, 1,250 prompts on five engines every week, and Enterprise adds custom volume and a dedicated account manager. At this budget, compare it with the enterprise platforms on depth of analysis, not on price. |
Which market do you want to track?
| If you need | Start comparing | Why |
|---|---|---|
| Spain / Europe | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro is built in Barcelona by Virality Media, and the site, the documentation and support are in Spanish. Each query is asked from Spain, in Spanish, and our weekly data studies already measure the Spanish market. |
| United States | Mencoro, Profound, Peec AI | Yes. The United States is covered on every engine, Claude included. |
| Multiple international markets | Mencoro, Peec AI, Profound | Yes. A query can run in any of 196 countries, separately in each one and in that country's main language, so you compare markets side by side. You write the prompt once per language. |
| Local SEO by city | Local Falcon, BrightLocal | No. Mencoro sets the location by country, with no city targeting. For rankings by city or map grid, use a local tool such as Local Falcon or BrightLocal. |
Every option answered in full: who Mencoro is for.
Which tools does AI recommend for AI brand monitoring?
Mencoro asks ChatGPT, Google AI Mode and Google’s AI Overview this question every week in the United States: 12 answers from September 23, 2026 – October 14, 2026. The table gives the share of answers that name each tool. It is measured data, independent of the list on this page.
| Tool | All answers | ChatGPT | AI Mode | AI Overview |
|---|---|---|---|---|
| Peec AI | 75% | 100% | 75% | 50% |
| Semrush | 66.7% | 50% | 50% | 100% |
| Otterly.AI | 58.3% | 50% | 75% | 50% |
| Profound | 58.3% | 75% | 25% | 75% |
| Ahrefs | 50% | 50% | 25% | 75% |
| SE Ranking | 50% | 0% | 100% | 50% |
| Brand24 | 25% | 75% | 0% | 0% |
| Brandwatch | 25% | 50% | 0% | 25% |
| Meltwater | 25% | 75% | 0% | 0% |
| Scrunch AI | 25% | 75% | 0% | 0% |
Questions asked: «best ai brand monitoring software». Source: Mencoro (October 2026, answers tracked by Mencoro), in Which AI visibility tools does AI recommend?
