The best AI visibility tools in 2026, compared side by side

AI visibility tools track whether ChatGPT, Perplexity, and Google’s AI mention your brand when people ask questions in your market. The category is young and crowded, so this comparison of AI visibility tools focuses on what each one actually does, what it costs, whether it has an API, and who it fits. We include our own tool, Mencoro, and try to be fair about where others are strong.

Want to see where you stand first? The free AI visibility checker asks ChatGPT, Gemini and Perplexity about your category with no signup. To track it on a cadence, Mencoro plans start at €15 a month with every feature included.

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If you are new to the category, start with the AI visibility definition, then come back. The short version: as users get answers from AI instead of clicking links, you need to know whether the AI recommends you, and a tool is the only practical way to measure that on a cadence.

What to look for in an AI visibility tool

Before the list, here is the checklist we would use to choose. The differences between tools come down to these five points.

• Engine coverage. Does it track the engines your audience uses: ChatGPT, Perplexity, Google AI Overview, Google AI Mode, and classic Google? Coverage gaps create blind spots.
• Mention depth. Does it only count mentions, or does it classify sentiment and mention type? A passing reference and a direct recommendation are not the same, and a count alone hides that.
• Competitor share of voice. Can you see your presence against named competitors for the same prompts? Visibility is relative, so this is where the insight lives.
• Citation tracking. Does it show which of your pages the AI cites, so you know what content earns trust?
• Pricing and prompt volume. Does the plan fit how many prompts and engines you need to track? Costs scale with both.

AI visibility tools compared: price, engines and API

Prices are each vendor’s public list prices, checked on 18 October 2026 (Otterly.AI and SE Visible on 11 November 2026, after both changed their plans, and Peec AI the same day), and they change often, so confirm them on their site before you buy. “Not stated” means the vendor’s pricing page does not say whether an API is included.

The tools, compared

1. Mencoro

Mencoro tracks your brand across ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode, and Google SERP. Its focus is depth of analysis. Every mention is classified into one of five types, from a direct recommendation to a passing reference, and scored for sentiment with a 0 to 100 Favorability score. You get mention rate, share of voice weighted by mention quality, citation tracking, and position volatility, all at project, cluster, and query level. It fits teams that want to know not just whether AI mentions them, but how, and want to act on the gaps. See the visibility features for the full breakdown, plus focused views for AI brand monitoring, a ChatGPT rank tracker, and a Google AI Overview tracker.

Pricing is per check, from €15 a month for 200 checks, with unlimited projects, competitors and users and every feature on every plan; only the volume changes. The rank tracker API and the MCP server are included, and agencies can resell it under their own brand with white label. Each query runs from the country and in the language you pick. It does not track the Gemini app or Copilot.

2. Profound

Profound is an enterprise-focused platform for AI search visibility, well known in the category. Beyond answer tracking it sells prompt volume estimates, agent analytics from your CDN or logs, and ChatGPT Shopping tracking. Brands get a free 7-day trial (50 prompts on ChatGPT, Gemini and AI Overviews), and Enterprise, with up to nine engines and the API, is priced by the sales team. Agencies have a self-serve Agency Growth plan at $99 a month, with full client workspaces at $399 a month each. It is often chosen by larger organizations with the budget for an enterprise tool.

3. Peec AI

Peec AI is a European entrant that has grown quickly with a clean, focused take on AI visibility tracking, based in Berlin and strong on source analytics. Starter costs €85 a month (€70 billed yearly) for 50 prompts run daily on three models you choose, in one country, with unlimited users and an MCP server; extra models, Perplexity among them, cost from €25 a month. Pro costs €205 for 150 prompts in three countries and adds the API. It suits teams that want a straightforward view of mentions and competitive position.

4. Otterly.ai

Otterly was one of the earliest tools in the space and covers AI search monitoring and AI Overview tracking. Since 10 November 2026 every plan is priced in credits: all seven engines, AI Mode, Gemini and Claude included, are available on every plan, each workspace picks at least three, and a Claude check costs three credits. Lite costs $29 a month for 16 prompts on four engines; the API, the MCP server, agent analytics and a Looker Studio connector start on Standard, at $189 for 120 prompts.

5. Semrush AI Visibility Toolkit

Semrush added AI visibility tracking to its broader SEO suite. The appeal is consolidation: if you already run SEO inside Semrush, having AI metrics in the same place reduces tool sprawl. Depth of AI-specific analysis is lighter than dedicated tools, but the integration is convenient. The standalone toolkit costs $99 a month per domain with 25 prompts, and the Semrush One Starter plan, which bundles SEO and AI visibility, costs €190 a month with 50 prompts tracked daily and MCP access. Its pages name ChatGPT, Google AI Mode, Gemini and Perplexity among the engines.

6. Ahrefs Brand Radar

Ahrefs brought AI mention tracking into its toolset with Brand Radar. Like Semrush, the draw is keeping AI visibility next to your existing backlink and keyword data. Ahrefs plans include 5 to 20 custom AI prompts from the €119 Lite plan, with API and MCP access, and the Brand Radar AI add-on, a market-wide index of AI answers across AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, starts at €179 a month. A good fit for teams already invested in Ahrefs.

7. Scrunch AI

Scrunch focuses on how brands show up across AI answer engines, with an emphasis on monitoring and optimization workflows. Core costs $250 a month for 125 prompts on four engines, one country and one language, with a 7-day trial; the API, MCP and Looker Studio are Enterprise only. Worth a look for teams that want a dedicated AI-first tool.

8. AthenaHQ

AthenaHQ positions itself around generative engine optimization and brand presence in AI answers. It targets teams that want a GEO-specific platform rather than an SEO suite add-on. It has a free plan with 300 credits on five engines, and Starter, at $295 a month ($245 billed yearly), covers 11 engines including Claude, Grok and DeepSeek.

9. HubSpot AEO

HubSpot AEO costs $50 a month ($45 billed yearly) for 25 prompts and one brand, tracked daily, and does not require a HubSpot subscription. It covers only ChatGPT, Gemini and Perplexity. Its free AEO Grader gives a one-off snapshot of your brand, a useful starting point before paying for tracking.

10. Rankscale

Rankscale tracks 17+ engines in every region on every plan and bills in credits whose cost varies by engine. Essentials is sold yearly at $17 a month, and Pro costs $99 a month for 1,200 credits, with page audits, shopping analysis and a Looker Studio connector; the MCP server is on every plan, the REST API starts on Pro+ at $229, and white-label dashboard links on Growth, at $385.

11. SE Visible

SE Visible is SE Ranking’s AI visibility product. Basic costs €80 a month for 75 prompts and five projects, Core €169 for 200 prompts and Agency €355 for 1,000 prompts and 30 projects, with the API on every plan and a 10-day trial. It covers ChatGPT, AI Overviews, AI Mode, Gemini and Copilot, with Claude only on Agency and no Perplexity.

12. Omnia

Omnia covers prompt and topic discovery, citation patterns and content creation, with unlimited countries and languages and daily tracking with alerts. According to its site in October 2026, Growth costs €79 a month for 25 prompts, Pro €279 for 100 and Enterprise from €499, with the API on every plan and a 14-day trial with no credit card. It tracks four engines by default (ChatGPT, Perplexity, AI Overviews and AI Mode), with Claude, Gemini and Copilot on request.

13. LLM Pulse

LLM Pulse tracks ChatGPT, Perplexity, AI Overviews, AI Mode and Gemini on every plan, with Copilot, Grok or Claude as add-ons (from €10, €15 and €25 a month on Starter). Starter costs €49 a month for 50 weekly prompts, with an MCP server and a 14-day trial; sentiment starts on Growth (€99), and the API and the Looker Studio connector on Scale (€299). It sends negative answers to Slack or email through webhooks, Zapier, Make or n8n. Data from its site in October 2026.

AI visibility tools with API and integrations

If the data has to end up in Looker Studio, a marketing dashboard or next to Google Analytics, the API matters more than the interface. At Mencoro it is included on every plan: it returns positions, mentions per engine, share of voice and history in JSON or CSV, ready for your spreadsheet or BI tool. There is no native Looker Studio or GA4 connector; to cross visibility with traffic, the MCP server works in the same AI assistant as the Google Analytics 4 or Search Console servers. Across the rest of the list the API often sits on higher tiers: Otterly.AI from $189, Peec AI from €205, Rankscale from $229, AthenaHQ as an add-on, and Profound and Scrunch on Enterprise only, while Omnia and Ahrefs include it lower down. For Looker Studio, Otterly.AI has a connector from $189, LLM Pulse from €299 and Peec AI from €425, and Semrush sells “My Reports”, with Google Analytics and Search Console integration, separately, according to their sites in October 2026.

To tie visibility to ROI, measure AI referral traffic in GA4 and compare it with your share of voice over the same weeks: visibility explains why that traffic moves.

Tracking AI visibility across countries and languages

ChatGPT and Google AI Mode answer differently depending on the country and language of the question, so a tool that only asks in English from the US does not measure a market in Germany, Mexico or Japan. Mencoro runs each query from the country you choose, out of 196, in its main language, so one project can compare the same prompt across markets. Before you choose another tool, check that it lets you set country and language per prompt: some entry plans, like Scrunch Core, are limited to one country and one language.

Best value for money

The price of an AI visibility tool depends on three levers: how many prompts, on how many engines, and how often. That is why it pays to compare the cost per tracked prompt rather than the monthly fee. For €15 a month, Mencoro covers 50 weekly questions on ChatGPT alone, or 10 weekly questions across its five default engines, with every feature; Otterly.AI gives 16 prompts on four engines for $29 and Peec AI 50 for €85. Work out your own case on the pricing page, which adjusts engines, countries and frequency.

How to choose

Match the tool to your situation, not to a leaderboard.

• If you want depth on how you are mentioned, choose a tool that classifies sentiment and mention type, not just counts. This is where Mencoro concentrates.
• If you already live in an SEO suite, an add-on like Semrush or Ahrefs Brand Radar reduces tool sprawl, with lighter AI-specific depth.
• If you are an enterprise with budget and scale needs, evaluate the enterprise platforms on reporting and support.
• If you need the data in your dashboards, prioritize a tool with an API on the plan you will actually pay for, not only on Enterprise.
• If you do not want to pay yet, start with a free snapshot: Mencoro’s AI visibility checker or HubSpot’s AEO Grader.
• If you want a focused, dedicated tracker, the AI-first tools are built for exactly that.

Run a short trial against a real prompt set before committing. The right tool is the one whose output your team will actually use each week.

The metric that matters most

Whatever tool you pick, do not stop at a mention count. A high count with negative framing is a problem, not a win. Pair mention rate with sentiment and mention type to understand quality, and with share of voice to see how you compare. That combination, tracked on a cadence, is what turns AI visibility from a vanity number into a plan.

If you want a tool built around that idea, Mencoro was designed to measure how you are mentioned, not just whether you are. Track a real prompt set across every major AI engine and see your share of voice against the competitors that show up next to you. To see where you stand before you choose, run the free AI visibility checker, and for the monitoring side of the market see our comparison of AI brand monitoring tools.

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