Glossary

AI search & GEO glossary

Plain definitions of the terms behind AI visibility and brand monitoring,
from share of voice to AI brand sentiment.

AI brand sentiment

AI brand sentiment measures whether ChatGPT, Perplexity and Google AI describe your brand positively, neutrally or negatively. Learn how to track and improve it.

AI visibility

AI visibility measures how often and how well your brand appears in AI answers from ChatGPT, Perplexity and Google AI. Learn how to track and improve it in 2026.

Share of voice

Share of voice (SOV) measures the share of market conversation your brand owns versus competitors across social, search, PPC and AI. Definition, formula and tips.

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