A ChatGPT rank tracker tells you whether ChatGPT names your brand when people ask it the questions that matter in your market, how often, and next to which competitors. It is the closest thing the category has to a rank tracker, with one important difference: there is no ranked list to read a position from, so what a good tool actually measures is presence across repeated runs.
This comparison covers the tools worth a look, what each one is good at, and the questions to ask before you pay for any of them. We build one of them, Mencoro, and we have tried to describe the others as we would want ours described.
What a ChatGPT rank tracker actually measures
Classic rank tracking reads a number off a page. ChatGPT produces prose, and it produces slightly different prose every time, so a tracker has to work statistically. The metrics that survive that difference are these:
- Mention rate. The share of runs where your brand appears at all for a given prompt. This is the closest equivalent to a ranking, and the only one that is stable enough to trend.
- Position within the answer. Whether you are the first recommendation or the fourth name in a list. Being mentioned last in a paragraph is not the same as leading it.
- Mention type. Whether the model recommends you, lists you among options, or mentions you in passing. A count that treats all three the same hides the thing you most want to know.
- Sentiment. How the model frames you. Being named as the expensive option is a mention and a problem at the same time.
- Citations. Which URLs the answer leans on. This is the practical part, because the cited pages are the ones you can go and influence.
- Competitor share of voice. Your presence against named rivals for the same prompt set, which is what turns a number into a decision.
Any tool that reports a single “ChatGPT ranking” without telling you how many runs it is based on is reporting noise. Ask that question first.
The tools, compared
| Tool | Shape of the product | Best for |
|---|---|---|
| Mencoro | Dedicated AI visibility platform, ChatGPT plus Perplexity, Claude, Google AI Overview, AI Mode and Google SERP | Teams that need mention quality, not just a count |
| Rankscale | AI-first visibility tracker across the main answer engines | A focused, dedicated tracker |
| Profound | Enterprise AI search analytics | Large organizations with enterprise reporting needs |
| Peec AI | Lean European AI visibility tracker | Small teams that want fast setup |
| Rankability | Content optimization suite with an AI visibility module | Content teams already using it for briefs |
| Morningscore | SEO suite with a ChatGPT tracking view | Small businesses wanting one tool for everything |
| Semrush and Ahrefs | AI visibility added to an established SEO suite | Teams that already live inside the suite |
| Otterly.AI | Low-cost AI search monitor priced in credits | A first paid project on a small budget |
| SE Ranking | SEO suite with a ChatGPT visibility tracker | Teams that already track Google rankings there |
| Free checkers | One-off prompt checks with no history | A first look before you commit to anything |
1. Mencoro
Mencoro tracks a prompt set across ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode and the classic Google SERP, and classifies every mention rather than counting it. Each one gets a mention type, from a direct recommendation down to a passing reference, and a sentiment score that feeds a Favorability score, so a rising mention rate with falling favorability shows up as two different lines instead of one flattering number. Share of voice is weighted by mention quality, citations are tracked per answer, and everything breaks down by project, cluster and individual query. The ChatGPT view lives in the ChatGPT rank tracker, next to AI brand monitoring for the cross-engine picture and classic rank tracking for Google positions in the same project.
2. Rankscale
Rankscale is an AI-first visibility tracker covering ChatGPT and the other major answer engines, with a clean product and visible traction in the category. A good fit if you want a dedicated tracker and nothing else bundled around it.
3. Profound
Profound is the enterprise end of the market: broad analytics on how brands surface across AI engines, built for organizations with the budget and the reporting requirements to match. Strong on scale, priced accordingly.
4. Peec AI
Peec AI has grown quickly with a lean take on AI visibility. It suits teams that want mentions and competitive position without a long onboarding, and it is popular with European agencies.
5. Rankability
Rankability came from content optimization and added AI visibility tracking to the suite. It makes most sense if your team already writes briefs there, since the tracking sits next to the content workflow rather than standing alone.
6. Morningscore
Morningscore is a small-business SEO suite that added a ChatGPT tracking view. The appeal is having one subscription instead of three; the trade-off is that AI-specific depth is lighter than in a dedicated tool.
7. Semrush and Ahrefs
Both added AI visibility to an established SEO suite, Semrush through its AI toolkit and Ahrefs through Brand Radar. If your keyword and backlink data already lives there, keeping AI metrics alongside it reduces tool sprawl. Expect less depth per mention than a dedicated platform.
8. Otterly.AI
Otterly.AI is one of the cheapest paid entries: Lite costs $29 a month for 16 prompts on four engines. Since 10 November 2026 every plan is priced in credits, with all seven engines, AI Mode, Gemini and Claude included, available on every plan, and the API, the MCP server and agent analytics start on the $189 Standard plan, according to its site on 11 November 2026. It is the tool the AI itself names most for this search (see below).
9. SE Ranking
SE Ranking added a ChatGPT visibility tracker to a mature SEO suite, with the actual answers, mentions, links and competitors next to its Google rank tracking. A sensible pick if your keyword tracking already runs there. See our SE Ranking alternatives for the wider suite.
10. Free ChatGPT rank checkers
A growing number of sites offer a free check: type your brand, get an answer about whether ChatGPT mentions you. Treat them as a sampling, not a measurement. One run of one prompt on one day tells you nothing about how often you appear, which is the only thing worth reporting. Ours, the Mencoro ChatGPT rank checker, runs up to three of your own prompts and reads your position in each answer.
Which trackers the AI itself names
We track the search "best chatgpt rank tracker" in the United States with Mencoro. Between 6 September and 25 October 2026 we captured 22 answers: 7 from ChatGPT, 8 from Google AI Overviews and 7 from Google AI Mode. These are the tools they named, by number of answers:
| Tool | Answers that name it (of 22) |
|---|---|
| Otterly.AI | 18 |
| Profound | 16 |
| SE Ranking | 15 |
| Rankability | 13 |
| Rankscale | 11 |
| Peec AI | 11 |
| Semrush | 11 |
| LLM Pulse | 6 |
Mencoro appeared in 3 of the 22, all of them AI Overviews. The list moves from one week to the next, which is the point of tracking it on a schedule instead of checking it once.
How to choose
- Check the run count before the feature list. Ask how many times each prompt is executed and over what window. Everything else in the product is built on that number.
- Decide whether you need one engine or five. If your buyers research in ChatGPT and then search Google, a ChatGPT-only view will keep surprising you.
- Insist on mention quality. A tool that only counts cannot tell a recommendation from a passing reference, and those two lead to opposite actions.
- Look for citations. Mentions tell you where you stand. Cited URLs tell you what to do on Monday.
- Match the prompt volume to the plan. Cost scales with prompts times engines times frequency, so a cheap plan with a thin prompt set is a false economy.
What to track once you have picked one
Start with twenty to forty prompts that map to how buyers actually describe their problem, not to your product names. Add the competitors you expect to see. Then leave the set alone for a quarter, because changing prompts resets the trend you are trying to build. Pair mention rate with sentiment and share of voice, and read the citations every month to find the pages that keep feeding the answers.
If you want a tracker built around mention quality rather than mention counts, that is what Mencoro's ChatGPT rank tracker was designed to do. For the wider category, including the tools that cover engines beyond ChatGPT, see our comparison of the best AI visibility tools, or the guide to how to rank on ChatGPT if you already know where you stand and want to improve it.
Which tool to choose for your case
Before it recommends a tool, ChatGPT asks who it is for, what you want to measure, your budget, the engines and the market. These are its options, in its words, with the tools we would compare for each one. Where another tool fits better, it comes first.
Who is it for?
| If you need | Start comparing | Why |
|---|---|---|
| My own business or marketing team | Mencoro, Otterly.AI, Peec AI | Yes. A Mencoro project is one brand: its names, its domains and as many competitors as you want. You write the prompts your customers ask and Mencoro checks them on ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode and Google search. The entry plan, €15 a month, covers 10 prompts on five engines checked every week. |
| SEO agency managing clients | Mencoro, Peec AI, Semrush | Yes, it is the case Mencoro is built for. Every plan includes unlimited projects, unlimited competitors and multi-user access, so an agency keeps every client in one account and pays only for the checks it runs. Clients get white label reports, and the team can pull the data through the REST API or ask for it in Claude or ChatGPT through the MCP server. See Mencoro for agencies. |
| Freelancer or consultant | Mencoro, Otterly.AI | Yes. A consultant starts at €15 a month, opens one project per client at no extra cost and moves up a plan only when the prompt volume grows. The MCP server lets you query each client's data from Claude or ChatGPT while you write the report. |
| SaaS / technology | Mencoro, Peec AI, Profound | Yes. SaaS buyers ask AI for the best software in a category, for alternatives to a competitor and for one tool against another, and those are the prompts to track. Mencoro shows where you appear in each answer, which competitors are named instead of you (including the ones you do not track yet) and which pages the AI cites. |
| E-commerce | Mencoro, Profound, Semrush | Yes. Besides ChatGPT, Perplexity and Google's AI answers, Mencoro tracks Google Shopping listings by seller in the same project, so a store sees its products and its brand side by side. See Mencoro for ecommerce. |
| Affiliate or content site | Mencoro, Ahrefs Brand Radar | Yes. An affiliate or media site wants to be the source the AI cites. Mencoro stores the sources of every answer, including the pages ChatGPT's search retrieved but did not quote, and shows how often your domain is among them. |
| Personal brand / creator | Mencoro, Otterly.AI | Yes. A person is tracked like any brand: your name and its spellings, your website and the people you compete with for the same questions. |
| Resell the software under my own brand | Mencoro, SE Ranking, AgencyAnalytics | Yes. With full white label your clients log in at your own domain and never see Mencoro: your logo, colors and font on the platform, the report exports and the emails. You set your own price to them, and every client project is unlimited. |
| API or data to build my own tracker | Mencoro, DataForSEO | Yes. The REST API gives you every answer, mention, citation and metric, with an OpenAPI contract, and embedded dashboards signed from your backend put them inside your own product. |
| Enterprise marketing team | Profound, Mencoro Enterprise, Semrush | Partly. Mencoro handles large prompt sets: up to 25,000 checks a month on the €799 plan, and Enterprise volume with a dedicated account manager beyond that. Large brands that want an enterprise-only platform usually also evaluate Profound. |
| Local business | Local Falcon, BrightLocal | Not for city-level local SEO. Mencoro sets the location by country, with no city or device targeting. A local business can still track prompts that name its city (“best dentist in Austin”), but for map pack and city grid rankings a local tool such as Local Falcon or BrightLocal fits better. |
What's your monthly budget?
| If you need | Start comparing | Why |
|---|---|---|
| Free | Mencoro free tools, Ahrefs AI Visibility Checker, HubSpot AEO Grader | Partly. Mencoro has no free plan; the cheapest one is €15 a month. Its free tools need no sign-up: the AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions about your category, and there are free checkers for ChatGPT, Perplexity and AI Overviews. A one-off check is a snapshot, not a trend. |
| Under $30/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks). €29 tracks 20 prompts on five engines every week, with every feature included. |
| Under $50/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks). €49 tracks 50 prompts on five engines every week, with every feature included. |
| $30–$100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| Under $100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| $50–$150/month | Mencoro, Peec AI | Yes. Mencoro plans in that range: €79 (2,000 checks), €99 (3,000 checks), €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$300/month | Mencoro, Peec AI, Semrush | Yes. Mencoro plans in that range: €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$500/month | Mencoro, Peec AI, Profound | Yes. Mencoro plans in that range: €162 (5,000 checks), €319 (10,000 checks). €319 tracks 500 prompts on five engines every week, with every feature included. |
| $500+/month | Mencoro Enterprise, Profound | Yes. The largest plan is €799 a month for 25,000 checks, 1,250 prompts on five engines every week, and Enterprise adds custom volume and a dedicated account manager. At this budget, compare it with the enterprise platforms on depth of analysis, not on price. |
Which market do you want to track?
| If you need | Start comparing | Why |
|---|---|---|
| Spain / Europe | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro is built in Barcelona by Virality Media, and the site, the documentation and support are in Spanish. Each query is asked from Spain, in Spanish, and our weekly data studies already measure the Spanish market. |
| United States | Mencoro, Profound, Peec AI | Yes. The United States is covered on every engine, Claude included. |
| Multiple international markets | Mencoro, Peec AI, Profound | Yes. A query can run in any of 196 countries, separately in each one and in that country's main language, so you compare markets side by side. You write the prompt once per language. |
| Local SEO by city | Local Falcon, BrightLocal | No. Mencoro sets the location by country, with no city targeting. For rankings by city or map grid, use a local tool such as Local Falcon or BrightLocal. |
Every option answered in full: who Mencoro is for.
Which tools does AI recommend for ChatGPT rank tracking?
Mencoro asks ChatGPT, Google AI Mode and Google’s AI Overview this question every week in the United States: 12 answers from October 7, 2026 – November 1, 2026. The table gives the share of answers that name each tool. It is measured data, independent of the list on this page.
| Tool | All answers | ChatGPT | AI Mode | AI Overview |
|---|---|---|---|---|
| SE Ranking | 66.7% | 25% | 75% | 100% |
| Otterly.AI | 58.3% | 100% | 25% | 50% |
| Profound | 58.3% | 100% | 50% | 25% |
| Semrush | 58.3% | 50% | 50% | 75% |
| Peec AI | 50% | 75% | 75% | 0% |
| Rankability | 50% | 25% | 50% | 75% |
| Rankscale | 41.7% | 50% | 25% | 50% |
| Ahrefs | 16.7% | 25% | 25% | 0% |
| LLM Pulse | 16.7% | 0% | 25% | 25% |
| Mencoro | 16.7% | 0% | 0% | 50% |
Questions asked: «best chatgpt rank tracker». Source: Mencoro (November 2026, answers tracked by Mencoro), in Which AI visibility tools does AI recommend?
Alvaro Peña de Luna