Alvaro Peña de Luna 
HubSpot AEO is HubSpot’s answer engine optimization tool, launched in April 2026 on the back of its XFunnel acquisition. It tracks how ChatGPT, Gemini and Perplexity mention your brand, scores your visibility daily, analyzes citations and sentiment, and suggests what to fix. Teams look for a HubSpot AEO alternative for concrete reasons: 25 prompts on the standalone plan, three engines unless you join a beta, one brand per subscription, and the best features tied to Marketing Hub. This guide compares the alternatives on exactly those points.
Prices are the public list prices on each vendor’s site on 11 November 2026. We build one of these tools, Mencoro, and describe the others as we would want ours described.
HubSpot AEO at a glance
- Standalone: $50 a month ($45 billed yearly) for 25 prompts run daily on ChatGPT, Gemini and Perplexity, for one brand. No other HubSpot plan required.
- In Marketing Hub: included in Professional (from $800 a month billed yearly, 25 to 50 prompts) and Enterprise ($3,600 a month, 50 prompts), with CRM-based prompt suggestions and blog post generation. More capacity costs $20 a month per 10 prompts.
- Metrics: a daily brand visibility score, prompt coverage, share of voice against competitors, citation analysis by domain and source type, sentiment from -100 to +100 and prioritized recommendations.
- Status: labelled beta, like its API, which only reads data for now.
Why look for a HubSpot AEO alternative
- Few prompts. 25 prompts is enough for a first look at one product line, not for a category with several personas, products and countries.
- Three engines by default. Claude, Google AI Mode and AI Overviews come with a premium engines beta that doubles the answers each prompt uses.
- One brand per subscription. Agencies and multi-brand companies pay $50 per brand or buy a brands add-on.
- The full version is Marketing Hub. CRM-based prompts and content generation need a plan from $800 a month plus onboarding.
- No classic rankings. It does not show your Google positions next to the AI answers.
HubSpot AEO alternatives at a glance
| Tool | Entry price (list, Nov 2026) | Engines included | Brands on entry plan |
|---|---|---|---|
| Mencoro | €15/mo for 200 checks | ChatGPT, Perplexity, Claude, AI Overview, AI Mode, plus Google SERP | Unlimited projects |
| Semrush AI Visibility Toolkit | $99/mo, 25 prompts | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity | 1 domain |
| Ahrefs Brand Radar | From $199/mo; custom prompts from $50/mo | ChatGPT, Gemini, Perplexity, Copilot, Grok, AI Overviews, AI Mode | Any brand in the index |
| Peec AI | €85/mo, 50 prompts | 3 of your choice, more as add-ons | 1 project |
| Otterly.AI | $29/mo, 16 prompts | 7 in credits, at least 3 per workspace | Per workspace |
| SE Visible | €80/mo, 75 prompts | ChatGPT, AI Overviews, AI Mode, Gemini, Copilot | 5 projects |
| LLMrefs | $79/mo, 500 prompts | All it supports, Perplexity and Claude included | Unlimited projects |
| AthenaHQ | Free plan, Starter $295/mo | 5 free, 11 on Starter | By plan |
The best HubSpot AEO alternatives
1. Mencoro
Mencoro includes all its engines on every plan: ChatGPT, Perplexity, Claude, Google AI Overview and AI Mode for AI answers, and the Google SERP and Shopping for classic results, in one project. You pay per check from €15 a month for 200 checks, so prompts are not capped by plan: 200 checks is 50 prompts checked weekly on one engine, or a smaller set checked daily. Every plan has unlimited projects, so each brand or client gets its own, plus unlimited competitors and users, the REST API and an MCP server. Mentions are classified into five types and scored for sentiment, and share of voice is weighted by both. It does not track Gemini or Copilot, and it does not write content for you.
2. Semrush AI Visibility Toolkit
Semrush’s AI Visibility Toolkit costs $99 a month for one project, one domain and 25 tracked prompts on ChatGPT, AI Overviews, AI Mode, Gemini and Perplexity, plus AI prompt research. Fifty more prompts cost $60 a month and each extra domain $99; there is no free trial. It makes sense if your team already works in Semrush. See our Semrush alternatives for the wider picture.
3. Ahrefs Brand Radar
Ahrefs Brand Radar works the other way round: instead of only your prompts, it reads a large index of AI answers, so you can look up any brand without setting anything up. It is a separate product from $199 a month, $699 for every platform, and custom prompt tracking starts at $50 a month, with some included in paid Ahrefs plans. It covers ChatGPT, Gemini, Perplexity, Copilot, Grok, AI Overviews and AI Mode, and Claude only for custom prompts.
4. Peec AI
Peec AI starts at €85 a month for 50 prompts, three models of your choice and unlimited users, with the MCP server on every plan and the API from Pro (€205). Extra engines cost €25 to €115 a month each, and Starter covers one country and one project. See Peec AI alternatives.
5. Otterly.AI
Otterly.AI starts at $29 a month for 16 prompts and, since 10 November 2026, sells every plan in credits with all seven of its engines available. The API, the MCP server and agent analytics start on Standard ($189, 120 prompts).
6. SE Visible
SE Visible, from SE Ranking, starts at €80 a month for 75 prompts and five projects, with the API on every plan. Its Agency plan, at €355, gives 1,000 prompts and 30 projects and adds Claude. The engines are ChatGPT, AI Overviews, AI Mode, Gemini and Copilot.
7. LLMrefs
LLMrefs has a single $79 plan with 500 prompts on every engine it supports, including Perplexity, Claude, Grok and Meta AI, plus an API and unlimited projects and seats. Reports are weekly rather than daily.
8. AthenaHQ
AthenaHQ has a free plan with 300 credits on five engines and a $295 Starter plan with 3,600 credits on 11 engines, content actions and prompt volume estimates. The API is a paid add-on.
The HubSpot AEO Grader and free alternatives
Many people searching for HubSpot AEO want the free grader. HubSpot now calls it AI Search Grader: you enter a company, a location, its products and its industry, and it checks the brand once on GPT-5.4 mini, Perplexity and Gemini and gives a score out of 100, split into sentiment, presence quality, brand recognition, share of voice and market competition.
It is a useful first read, but it is one run with no history. For a free check built on your own category and competitors, our AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions each and shows how many of the nine answers name you, next to up to three competitors. The ChatGPT rank checker and the AI Mode checker do the same for a single engine. All three work with no sign-up.
How to choose
- If you run HubSpot already and want AI visibility next to your CRM, HubSpot AEO in Marketing Hub is the natural fit.
- If you track several brands or clients, Mencoro, LLMrefs and SE Visible’s Agency plan cost less per brand.
- If you need more than 25 prompts without a suite, Mencoro, LLMrefs and SE Visible give more for the same budget.
- If you need the Google SERP next to AI answers, Mencoro tracks both in one project.
Before you pay for any of them, our guide on how to track brand mentions in ChatGPT shows what to measure. For a wider view, see the best AEO tools and the best AI visibility tools. To track every engine and every brand in one plan, paid per check, Mencoro starts at €15 a month.
