Alvaro Peña de Luna 
Peec AI vs Profound is the comparison most teams make when they buy their first AI visibility tool, because they are the two names that come up first. They are built for different buyers. Peec AI is a self-serve tracker with published prices from €85 a month. Profound is an enterprise platform sold through sales, with more engines and more modules around the tracking.
This comparison uses the public information on both vendors’ sites on 18 October 2026, with Peec AI rechecked on 11 November 2026. We build a third tool, Mencoro, which we mention at the end; the comparison itself is between the two.
Peec AI vs Profound side by side
| Peec AI | Profound | |
|---|---|---|
| How you buy | Self-serve, free trial | Free 7-day trial, then sales quote |
| Entry price | €85/mo (€70 yearly), 50 prompts | Not published |
| Larger plans | Pro €205 (150 prompts), Advanced €425 (350 prompts), Enterprise custom | Enterprise custom |
| Engines | 3 of your choice from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver; extra models as add-ons; up to 13 on Enterprise | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9, including Perplexity, AI Mode, Copilot, Claude and DeepSeek |
| Run frequency | Daily | Daily |
| Users | Unlimited | Unlimited seats on the trial |
| Beyond tracking | Source analytics, prompt discovery, AI Shopping, agent analytics, fact checks | Prompt volumes, agent analytics, ChatGPT Shopping, AI Marketer agents for content |
| API and integrations | MCP server on every plan; API from Pro; Looker Studio from Advanced | API, CSV/JSON export, SSO and SOC 2 on Enterprise |
| Agencies | Credit-based agency plans from €205/mo | Agency Growth $99/mo plus $399/mo per client workspace |
Pricing
This is the clearest difference. Peec AI publishes three self-serve plans with fixed prompt allowances, and each includes three models of your choice; a fourth model, such as Perplexity, is an add-on priced by plan. Profound shows a free trial with 50 prompts on three engines for seven days and an Enterprise plan priced by quote. G2 reviewers of Profound cite the price as the main drawback for companies that are not large.
Engines and coverage
Profound’s Enterprise plan covers up to nine engines, including Claude, DeepSeek and Exa, with custom languages and regions. Peec AI keeps self-serve plans to three models plus add-ons, with one country on Starter and three on Pro, and opens up to 13 models on Enterprise. If you need many engines in many countries, you are in enterprise territory with either vendor.
Features beyond tracking
Both go beyond counting mentions. Peec AI is strongest on sources: domain and URL citations, fan-out queries, gap analysis, and prompt discovery with a volume score. Profound is strongest on what surrounds the tracking: a proprietary prompt volume dataset, agent analytics that show AI crawler traffic from your CDN or logs, and credit-based agents that turn findings into content.
Verdict
- Choose Peec AI if you are a marketing team or agency that wants daily tracking, good source data and a price you know in advance.
- Choose Profound if you are an enterprise brand that needs many engines and markets, security reviews, and modules for content and crawler analytics, and you have the budget for a sales-led contract.
A third option
If neither fits, Mencoro sits below both on price and takes a different angle. It tracks ChatGPT, Perplexity, Claude, Google AI Overview and AI Mode, all included, plus the Google SERP and Shopping in the same project, and it classifies every mention into five types with a sentiment score, so share of voice is weighted by how you are mentioned. Pricing is per check from €15 a month, with unlimited projects, competitors and users, and the API and MCP server on every plan. Claude is included on every plan and uses five checks per pass. It does not track Gemini or Copilot.
More options in our guides to Peec AI alternatives and Profound alternatives, or see Mencoro’s pricing.
Which tool to choose for your case
Before it recommends a tool, ChatGPT asks who it is for, what you want to measure, your budget, the engines and the market. These are its options, in its words, with the tools we would compare for each one. Where another tool fits better, it comes first.
Who is it for?
| If you need | Start comparing | Why |
|---|---|---|
| My own business or marketing team | Mencoro, Otterly.AI, Peec AI | Yes. A Mencoro project is one brand: its names, its domains and as many competitors as you want. You write the prompts your customers ask and Mencoro checks them on ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode and Google search. The entry plan, €15 a month, covers 10 prompts on five engines checked every week. |
| SEO agency managing clients | Mencoro, Peec AI, Semrush | Yes, it is the case Mencoro is built for. Every plan includes unlimited projects, unlimited competitors and multi-user access, so an agency keeps every client in one account and pays only for the checks it runs. Clients get white label reports, and the team can pull the data through the REST API or ask for it in Claude or ChatGPT through the MCP server. See Mencoro for agencies. |
| Freelancer or consultant | Mencoro, Otterly.AI | Yes. A consultant starts at €15 a month, opens one project per client at no extra cost and moves up a plan only when the prompt volume grows. The MCP server lets you query each client's data from Claude or ChatGPT while you write the report. |
| SaaS / technology | Mencoro, Peec AI, Profound | Yes. SaaS buyers ask AI for the best software in a category, for alternatives to a competitor and for one tool against another, and those are the prompts to track. Mencoro shows where you appear in each answer, which competitors are named instead of you (including the ones you do not track yet) and which pages the AI cites. |
| E-commerce | Mencoro, Profound, Semrush | Yes. Besides ChatGPT, Perplexity and Google's AI answers, Mencoro tracks Google Shopping listings by seller in the same project, so a store sees its products and its brand side by side. See Mencoro for ecommerce. |
| Affiliate or content site | Mencoro, Ahrefs Brand Radar | Yes. An affiliate or media site wants to be the source the AI cites. Mencoro stores the sources of every answer, including the pages ChatGPT's search retrieved but did not quote, and shows how often your domain is among them. |
| Personal brand / creator | Mencoro, Otterly.AI | Yes. A person is tracked like any brand: your name and its spellings, your website and the people you compete with for the same questions. |
| Resell the software under my own brand | Mencoro, SE Ranking, AgencyAnalytics | Yes. With full white label your clients log in at your own domain and never see Mencoro: your logo, colors and font on the platform, the report exports and the emails. You set your own price to them, and every client project is unlimited. |
| API or data to build my own tracker | Mencoro, DataForSEO | Yes. The REST API gives you every answer, mention, citation and metric, with an OpenAPI contract, and embedded dashboards signed from your backend put them inside your own product. |
| Enterprise marketing team | Profound, Mencoro Enterprise, Semrush | Partly. Mencoro handles large prompt sets: up to 25,000 checks a month on the €799 plan, and Enterprise volume with a dedicated account manager beyond that. Large brands that want an enterprise-only platform usually also evaluate Profound. |
| Local business | Local Falcon, BrightLocal | Not for city-level local SEO. Mencoro sets the location by country, with no city or device targeting. A local business can still track prompts that name its city (“best dentist in Austin”), but for map pack and city grid rankings a local tool such as Local Falcon or BrightLocal fits better. |
What's your main goal?
| If you need | Start comparing | Why |
|---|---|---|
| Whether ChatGPT recommends my business or brand | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro records every brand an answer names and classifies each mention into one of five types, from a direct recommendation to a passing reference, with its position in the answer and a 0 to 100 favorability score. You see whether ChatGPT recommends you, not only whether it names you. |
| Monitor competitors and share of voice | Mencoro, Peec AI, Profound | Yes. Add as many competitors as you want, each with its names and domains. Share of voice is weighted by the quality of each mention, and every answer lists the brands the AI names that you do not track yet, so a new rival shows up before it takes the category. |
| Whether my website gets cited in ChatGPT answers | Mencoro, Profound, Ahrefs Brand Radar | Yes. Every answer is stored with its sources. For ChatGPT they include the pages its web search retrieved even when the text does not cite them, which is where you find the sites that shape the answer. Mencoro shows how often your domain is cited and which of your pages. |
| Monitor sentiment and incorrect brand information | Mencoro, Peec AI | Yes. Every mention of your brand gets a favorability score and the full answer text is saved, so you can read exactly what ChatGPT says about your prices or features and catch a wrong claim. |
| Keyword rankings and AI search visibility for SEO | Mencoro, Semrush, Ahrefs | Yes. The same project tracks your Google top 10 for keywords next to AI Overview and AI Mode for the same searches, so you see when you rank and the AI answer still names someone else. |
| Build an automated monitoring dashboard or API | Mencoro, Profound | Yes. Everything in the app is in the REST API, with an OpenAPI contract, and in an MCP server for Claude, ChatGPT and other assistants, so your own dashboard reads the data with no CSV exports. |
| Track AI bots crawling my website and technical access | Mencoro free tools | Yes, for free. The AI crawler checker tells you which AI bots your robots.txt lets in, the log file analyzer shows which ones actually visited, and the AI crawler index lists every bot with a way to verify it is real. |
| Get my brand recommended by ChatGPT and other AI tools | Mencoro with Growwer, Scrunch, AthenaHQ | Partly. Mencoro tells you what to fix: the prompts where competitors appear and you do not, and the sites the AI cites in those answers. The fix is content and mentions on those sites. Growwer, from the same company, places articles on the media that AI engines cite. |
| Offer AI visibility reporting to clients | Mencoro, Peec AI, Semrush | Yes. Each client is its own project and sees only its data, and the white label puts your brand on the dashboards, report exports and emails. Projects are unlimited on every plan, so a new client costs only its checks. |
| Measure AI-driven traffic and conversions | Google Analytics 4, Mencoro | No. Mencoro measures whether and how AI names and cites you, not the visits that follow. ChatGPT visits arrive in Google Analytics 4 tagged utm_source=chatgpt.com, so measure traffic and revenue there and use Mencoro to explain why it moves. |
| Generate and optimize content | Writesonic, AirOps, Surfer | No. Mencoro does not write or rewrite content. It tells you which prompts you are missing and which pages the AI cites for them, which is the brief; a content tool does the writing. |
| Negative mentions, reviews, social media, and PR issues | Brand24 | No. Mencoro reads AI answers, not social networks, reviews or news. For social listening and PR alerts use a tool such as Brand24, and keep Mencoro for what ChatGPT and Google's AI say about you. |
What's your monthly budget?
| If you need | Start comparing | Why |
|---|---|---|
| Free | Mencoro free tools, Ahrefs AI Visibility Checker, HubSpot AEO Grader | Partly. Mencoro has no free plan; the cheapest one is €15 a month. Its free tools need no sign-up: the AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions about your category, and there are free checkers for ChatGPT, Perplexity and AI Overviews. A one-off check is a snapshot, not a trend. |
| Under $30/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks). €29 tracks 20 prompts on five engines every week, with every feature included. |
| Under $50/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks). €49 tracks 50 prompts on five engines every week, with every feature included. |
| $30–$100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| Under $100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| $50–$150/month | Mencoro, Peec AI | Yes. Mencoro plans in that range: €79 (2,000 checks), €99 (3,000 checks), €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$300/month | Mencoro, Peec AI, Semrush | Yes. Mencoro plans in that range: €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$500/month | Mencoro, Peec AI, Profound | Yes. Mencoro plans in that range: €162 (5,000 checks), €319 (10,000 checks). €319 tracks 500 prompts on five engines every week, with every feature included. |
| $500+/month | Mencoro Enterprise, Profound | Yes. The largest plan is €799 a month for 25,000 checks, 1,250 prompts on five engines every week, and Enterprise adds custom volume and a dedicated account manager. At this budget, compare it with the enterprise platforms on depth of analysis, not on price. |
Which market do you want to track?
| If you need | Start comparing | Why |
|---|---|---|
| Spain / Europe | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro is built in Barcelona by Virality Media, and the site, the documentation and support are in Spanish. Each query is asked from Spain, in Spanish, and our weekly data studies already measure the Spanish market. |
| United States | Mencoro, Profound, Peec AI | Yes. The United States is covered on every engine, Claude included. |
| Multiple international markets | Mencoro, Peec AI, Profound | Yes. A query can run in any of 196 countries, separately in each one and in that country's main language, so you compare markets side by side. You write the prompt once per language. |
| Local SEO by city | Local Falcon, BrightLocal | No. Mencoro sets the location by country, with no city targeting. For rankings by city or map grid, use a local tool such as Local Falcon or BrightLocal. |
Every option answered in full: who Mencoro is for.
Which tools does AI name when you compare Peec AI and Profound?
We asked ChatGPT, Google AI Mode and Google’s AI Overview 3 versions of this question in the United States: 8 answers, collected on November 2, 2026. The table gives the share of answers that name each tool. It is measured data, independent of the list on this page.
| Tool | All answers | ChatGPT | AI Mode | AI Overview |
|---|---|---|---|---|
| Peec AI | 100% | 100% | 100% | 100% |
| Profound | 100% | 100% | 100% | 100% |
| Looker Studio | 37.5% | 0% | 100% | 33.3% |
| HubSpot AEO | 12.5% | 33.3% | 0% | 0% |
Questions asked: «peec ai vs profound», «peec ai or profound which is better», «compare peec ai and profound for ai visibility». Source: Mencoro (November 2026, answers collected through DataForSEO), in Which AI visibility tools does AI recommend?
