Alvaro Peña de Luna 
Profound is the best-known enterprise platform for AI search visibility, with prompt volume data, agent analytics, ChatGPT Shopping tracking and content agents on top of answer tracking. It is also built to be bought through sales: beyond a free 7-day trial, its site shows no self-serve paid plan. If you want to start tracking this week, with a price you can read before talking to anyone, these are the alternatives worth a look.
Prices below are the public list prices on each vendor’s site on 18 October 2026, except Otterly.AI, rechecked on 11 November 2026 after its move to credits, and Peec AI, rechecked the same day. We build one of these tools, Mencoro, and describe the others as we would want ours described.
Why teams look for a Profound alternative
- No public price for brands. The trial covers 50 prompts on three engines for seven days, and everything after that is a quote. Agencies get a self-serve Agency Growth plan at $99 a month, plus $399 a month per full client workspace.
- Enterprise scope. Profound is built for large brands and their content and PR teams. Smaller teams often pay for breadth they do not use.
- Learning curve. G2 reviewers praise the depth and mention that the amount of data is overwhelming at first.
Profound alternatives at a glance
| Tool | Entry price (list, Oct 2026) | Engines | Best for |
|---|---|---|---|
| Mencoro | €15/mo for 200 checks | ChatGPT, Perplexity, Claude, AI Overview, AI Mode, plus Google SERP | Mention quality at a small-team price |
| Peec AI | €85/mo, 50 prompts | 3 of your choice, more as add-ons | Daily tracking with strong source data |
| Otterly.AI | $29/mo, 16 prompts | 7 in credits, at least 3 per workspace | The cheapest way to start |
| AthenaHQ | Free plan, Starter $295/mo | 11 on Starter | Broad engine coverage at a fixed price |
| Scrunch | $250/mo Core, 125 prompts | 4 on Core, 9 on Enterprise | A self-serve step into an enterprise tool |
| Rankscale | $17/mo Essentials (yearly), $99/mo Pro | 17+, priced in credits | Many engines on a small budget |
| Evertune | Starter $60/mo (yearly); Pro $800/mo via demo | 11, base models and apps | Enterprise measurement with statistical sampling |
| Semrush AI Visibility Toolkit | $99/mo per domain, 25 prompts | ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity | Teams already on Semrush |
The best Profound alternatives
1. Mencoro
Mencoro covers the part of Profound most teams use every week, tracking and analysis of AI answers, at a fraction of the entry cost. It runs your prompts on ChatGPT, Perplexity, Claude, Google AI Overview and AI Mode, and your keywords on the Google SERP and Shopping, in one project. Each mention gets one of five mention types and a sentiment score, and share of voice is weighted by both. Pricing is per check from €15 a month, with unlimited projects, competitors and users, a REST API and an MCP server. Claude is included on every plan and uses five checks per pass. What it does not have: Gemini or Copilot tracking, agent analytics or content agents.
2. Peec AI
Peec AI is the closest self-serve alternative in spirit: daily tracking, source analytics, prompt discovery with volume scores, AI Shopping and agent analytics. Starter is €85 a month (€70 billed yearly) for 50 prompts on three models you choose, with unlimited users. Extra models are add-ons, and the API starts on Pro (€205). Compare the two in Peec AI vs Profound.
3. Otterly.AI
Otterly.AI starts at $29 a month for 16 prompts, with GEO audits of your URLs. Since 10 November 2026 every plan is priced in credits: all seven engines, AI Mode, Gemini and Claude included, are available on every plan, each workspace picks at least three, and a Claude check costs three credits. Standard, at $189, gives 120 prompts on four engines and adds the API, the MCP server and agent analytics.
4. AthenaHQ
AthenaHQ is the alternative to consider if engine coverage is why you looked at Profound. Its Starter plan, at $295 a month ($245 billed yearly), covers 11 engines with 3,600 credits and adds prompt volume estimates and a content optimization agent. A free plan gives 300 credits on five engines.
5. Scrunch
Scrunch, now a Sitecore company, is also enterprise-first, but it lists a self-serve Core plan at $250 a month for 125 prompts on four engines, with a 7-day trial. Its Enterprise plan adds five more engines and pages served to AI agents.
6. Rankscale
Rankscale covers more than 17 engines on every plan and charges credits per run, with different costs per engine. Pro is $99 a month for 1,200 credits, with page audits, shopping analysis and an MCP server.
7. Evertune
If you need Profound’s scale but a different method, Evertune runs each prompt up to 100 times per model across 11 engines, including base models without live search. A self-serve Starter costs $60 a month billed yearly for five models; Pro is listed at $800 a month for up to 100,000 prompts and bought through a demo.
8. Semrush AI Visibility Toolkit
For teams whose SEO already runs on Semrush, the AI Visibility Toolkit costs $99 a month per domain for 25 prompts on five engines, next to the keyword and backlink data you already use.
How to choose
- If you left because of the price, start with Mencoro, Otterly.AI or Peec AI and run the same prompt set in two of them for a week.
- If you need many engines, compare AthenaHQ’s fixed plan with Rankscale’s credits for the engines you actually need.
- If you need enterprise procurement anyway, Evertune and Scrunch are the peers to evaluate next to Profound.
For the full market, see our comparisons of AEO tools and AI visibility tools. To see how AI engines present your brand without a sales call, Mencoro starts at €15 a month.
Which tool to choose for your case
Before it recommends a tool, ChatGPT asks who it is for, what you want to measure, your budget, the engines and the market. These are its options, in its words, with the tools we would compare for each one. Where another tool fits better, it comes first.
What's your main goal?
| If you need | Start comparing | Why |
|---|---|---|
| Whether ChatGPT recommends my business or brand | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro records every brand an answer names and classifies each mention into one of five types, from a direct recommendation to a passing reference, with its position in the answer and a 0 to 100 favorability score. You see whether ChatGPT recommends you, not only whether it names you. |
| Monitor competitors and share of voice | Mencoro, Peec AI, Profound | Yes. Add as many competitors as you want, each with its names and domains. Share of voice is weighted by the quality of each mention, and every answer lists the brands the AI names that you do not track yet, so a new rival shows up before it takes the category. |
| Whether my website gets cited in ChatGPT answers | Mencoro, Profound, Ahrefs Brand Radar | Yes. Every answer is stored with its sources. For ChatGPT they include the pages its web search retrieved even when the text does not cite them, which is where you find the sites that shape the answer. Mencoro shows how often your domain is cited and which of your pages. |
| Monitor sentiment and incorrect brand information | Mencoro, Peec AI | Yes. Every mention of your brand gets a favorability score and the full answer text is saved, so you can read exactly what ChatGPT says about your prices or features and catch a wrong claim. |
| Keyword rankings and AI search visibility for SEO | Mencoro, Semrush, Ahrefs | Yes. The same project tracks your Google top 10 for keywords next to AI Overview and AI Mode for the same searches, so you see when you rank and the AI answer still names someone else. |
| Build an automated monitoring dashboard or API | Mencoro, Profound | Yes. Everything in the app is in the REST API, with an OpenAPI contract, and in an MCP server for Claude, ChatGPT and other assistants, so your own dashboard reads the data with no CSV exports. |
| Track AI bots crawling my website and technical access | Mencoro free tools | Yes, for free. The AI crawler checker tells you which AI bots your robots.txt lets in, the log file analyzer shows which ones actually visited, and the AI crawler index lists every bot with a way to verify it is real. |
| Get my brand recommended by ChatGPT and other AI tools | Mencoro with Growwer, Scrunch, AthenaHQ | Partly. Mencoro tells you what to fix: the prompts where competitors appear and you do not, and the sites the AI cites in those answers. The fix is content and mentions on those sites. Growwer, from the same company, places articles on the media that AI engines cite. |
| Offer AI visibility reporting to clients | Mencoro, Peec AI, Semrush | Yes. Each client is its own project and sees only its data, and the white label puts your brand on the dashboards, report exports and emails. Projects are unlimited on every plan, so a new client costs only its checks. |
| Measure AI-driven traffic and conversions | Google Analytics 4, Mencoro | No. Mencoro measures whether and how AI names and cites you, not the visits that follow. ChatGPT visits arrive in Google Analytics 4 tagged utm_source=chatgpt.com, so measure traffic and revenue there and use Mencoro to explain why it moves. |
| Generate and optimize content | Writesonic, AirOps, Surfer | No. Mencoro does not write or rewrite content. It tells you which prompts you are missing and which pages the AI cites for them, which is the brief; a content tool does the writing. |
| Negative mentions, reviews, social media, and PR issues | Brand24 | No. Mencoro reads AI answers, not social networks, reviews or news. For social listening and PR alerts use a tool such as Brand24, and keep Mencoro for what ChatGPT and Google's AI say about you. |
What's your monthly budget?
| If you need | Start comparing | Why |
|---|---|---|
| Free | Mencoro free tools, Ahrefs AI Visibility Checker, HubSpot AEO Grader | Partly. Mencoro has no free plan; the cheapest one is €15 a month. Its free tools need no sign-up: the AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions about your category, and there are free checkers for ChatGPT, Perplexity and AI Overviews. A one-off check is a snapshot, not a trend. |
| Under $30/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks). €29 tracks 20 prompts on five engines every week, with every feature included. |
| Under $50/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks). €49 tracks 50 prompts on five engines every week, with every feature included. |
| $30–$100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| Under $100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| $50–$150/month | Mencoro, Peec AI | Yes. Mencoro plans in that range: €79 (2,000 checks), €99 (3,000 checks), €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$300/month | Mencoro, Peec AI, Semrush | Yes. Mencoro plans in that range: €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$500/month | Mencoro, Peec AI, Profound | Yes. Mencoro plans in that range: €162 (5,000 checks), €319 (10,000 checks). €319 tracks 500 prompts on five engines every week, with every feature included. |
| $500+/month | Mencoro Enterprise, Profound | Yes. The largest plan is €799 a month for 25,000 checks, 1,250 prompts on five engines every week, and Enterprise adds custom volume and a dedicated account manager. At this budget, compare it with the enterprise platforms on depth of analysis, not on price. |
Which AI platforms matter most?
| If you need | Start comparing | Why |
|---|---|---|
| All major AI engines, including Perplexity, Gemini, and Claude | Mencoro, Peec AI | Almost. Mencoro tracks ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode, Google search and Google Shopping. It does not track the Gemini app or Copilot; Google's AI Overview and AI Mode, which run on Gemini models, are covered. The free AI visibility checker does ask Gemini for a one-off check. |
| ChatGPT only | Mencoro, Otterly.AI, Profound | Yes. ChatGPT is asked with web search on, as a user gets it, and its sources are saved. With ChatGPT alone the €15 plan covers 50 prompts checked every week. See the ChatGPT rank tracker. |
| ChatGPT and Perplexity | Mencoro, Otterly.AI, Peec AI | Yes. Both run on the same prompts and countries, and each answer keeps its sources, so you compare which sites each engine trusts. |
| ChatGPT and Google AI Overviews / AI Mode | Mencoro, Semrush, Peec AI | Yes. ChatGPT, Perplexity, Google AI Overview and AI Mode run on the same prompts, and Google search can be added for the same keywords. AI Mode is not available in France or Cuba. |
| Google AI Overviews and AI Mode | Mencoro, Semrush, Ahrefs | Yes. Mencoro tracks AI Overview and AI Mode separately, because they often cite different sources, next to the classic top 10 for the same search. Google shows an AI Overview only for some searches, and the check records when there is none. See the AI Overview tracker. |
| ChatGPT, Gemini, and Claude | Mencoro, Peec AI | Partly: ChatGPT, Claude and Perplexity yes, the Gemini app no. Claude answers come from Anthropic's API with web search, in 36 countries, and each Claude pass counts as five checks. See the Claude rank tracker. If Gemini is a must, also look at Peec AI. |
| Not sure yet | Mencoro, Otterly.AI | Start with Mencoro's defaults: ChatGPT, Perplexity, AI Overview, AI Mode and Google search. After a month, drop the engines where your buyers are not. |
Every option answered in full: who Mencoro is for.
Which alternatives to Profound does AI name?
We asked ChatGPT, Google AI Mode and Google’s AI Overview 3 versions of this question in the United States: 8 answers, collected on November 2, 2026. The table gives the share of answers that name each tool. It is measured data, independent of the list on this page.
| Tool | All answers | ChatGPT | AI Mode | AI Overview |
|---|---|---|---|---|
| Ahrefs | 87.5% | 66.7% | 100% | 100% |
| Otterly.AI | 87.5% | 66.7% | 100% | 100% |
| Peec AI | 87.5% | 66.7% | 100% | 100% |
| Scrunch AI | 87.5% | 66.7% | 100% | 100% |
| Semrush | 87.5% | 66.7% | 100% | 100% |
| AthenaHQ | 50% | 66.7% | 33.3% | 50% |
| RadarKit | 25% | 0% | 66.7% | 0% |
| SE Ranking | 25% | 0% | 66.7% | 0% |
| Bloomiro | 12.5% | 0% | 33.3% | 0% |
| BrightEdge | 12.5% | 0% | 0% | 50% |
Questions asked: «Profound alternatives», «alternatives to Profound for ai visibility tracking», «tools like Profound to track my brand in chatgpt». Source: Mencoro (November 2026, answers collected through DataForSEO), in Which AI visibility tools does AI recommend?
