Alvaro Peña de Luna 
Generative engine optimization tools do one of four jobs: they measure how AI engines present your brand, they explain which sources drive those answers, they help you produce content that engines cite, or they bolt some of that onto an SEO suite you already pay for. Very few tools do all four well, and the right stack depends on which job you are short of.
So instead of one long ranking, this guide groups the GEO tools worth knowing by the job they do best, with the public list prices on each vendor’s site on 18 October 2026, or on 11 November 2026 for Otterly.AI and SE Visible, after both changed their plans, and for Peec AI. We make one of them, Mencoro, and we have tried to be as fair about the rest as we would want others to be about us. If you are new to the discipline, start with GEO vs SEO.
GEO tools at a glance
| Tool | Main job | Entry price (list, Oct 2026) | AI engines |
|---|---|---|---|
| Mencoro | Tracking and mention analysis, plus SERP | €15/mo for 200 checks | ChatGPT, Perplexity, Claude, AI Overview, AI Mode |
| Peec AI | Daily tracking and source analytics | €85/mo, 50 prompts | 3 of your choice, more as add-ons |
| Otterly.AI | Low-cost tracking and GEO audits | $29/mo, 16 prompts | 7 in credits, at least 3 per workspace |
| Rankscale | Credit-based tracking on many engines | $17/mo Essentials (yearly), $99/mo Pro | 17+, each at its own credit cost |
| Profound | Enterprise analytics and agents | Quote after a 7-day trial | Up to 9 on Enterprise |
| Evertune | Statistical brand measurement at scale | Starter $60/mo (yearly); Pro $800/mo via demo | 11, base models and apps |
| Writesonic | Content generation plus tracking | $99/mo ($79 yearly), 50 prompts | ChatGPT, Gemini, AI Overviews on self-serve |
| Frase | Content operations plus tracking | $49/mo ($39 yearly), 50 prompts | ChatGPT and Google AI on Starter |
| AirOps | Content workflows at scale | Not published | Up to 6 in its docs |
| Growwer | Earning citations in media AI engines read | Pay per post, typical €26 to €223 | Not a tracker |
| Semrush, Ahrefs, SE Visible | AI visibility inside or next to an SEO suite | $99/mo, €119/mo, €80/mo | 5 to 6 each |
Tools to measure AI visibility
Measurement comes first, because every other GEO decision depends on knowing where you stand. These tools run your prompts on a schedule and turn the answers into mention rate, share of voice, sentiment and citations.
1. Mencoro
Mencoro tracks ChatGPT, Perplexity, Claude, Google AI Overview and Google AI Mode, and the classic Google SERP and Shopping results, in one project. Its focus is mention quality: each mention gets one of five types and a sentiment score, and share of voice is weighted by both, so a passing reference does not count like a recommendation. You pay per check from €15 a month, with unlimited projects, competitors and users, a REST API and an MCP server. Claude is included on every plan and uses five checks per pass. It does not cover Gemini or Copilot. The GEO metrics guide explains what each number means.
2. Peec AI
Peec AI tracks prompts daily with strong source analytics: domain and URL citations, fan-out queries and gap analysis. Starter is €85 a month for 50 prompts with three models of your choice and unlimited users; extra models are add-ons, and the API starts on Pro (€205).
3. Otterly.AI
Otterly.AI starts at $29 a month for 16 prompts on four engines and adds GEO audits of your URLs with weekly recommendations. Since 10 November 2026 every plan is priced in credits, with all seven engines, AI Mode, Gemini and Claude included, available on every plan; the API and MCP server start on the $189 Standard plan.
4. Rankscale
Rankscale tracks more than 17 engines on every plan, but each engine burns a different number of credits per run. Pro costs $99 a month for 1,200 credits, roughly 4,800 answers on the cheaper engines, with page audits, an MCP server and shopping analysis; the REST API starts on Pro+ at $229 and white-label dashboards on Growth at $385.
Enterprise GEO platforms
Enterprise platforms add scale, security reviews and services on top of measurement. They are sold through a demo, and the budget usually matches.
5. Profound
Profound combines answer tracking with prompt volume estimates, agent analytics from your CDN or logs, ChatGPT Shopping tracking and credit-based AI agents for content. After a free 7-day trial (50 prompts on ChatGPT, Gemini and AI Overviews), pricing is quoted by sales.
6. Evertune
Evertune’s angle is statistics: it runs each prompt up to 100 times per model and measures both the base models and the consumer apps, on 11 engines. A self-serve Starter costs $60 a month billed yearly for five models, and Pro is listed at $800 a month for up to 100,000 prompts, but it is bought through a demo and there is no trial.
7. Brandlight
Brandlight sells only to large enterprises, with modules for visibility, technical health, content, partnerships, commerce and AI ads. There is no public pricing or trial, and its site does not list the engines it covers in text.
GEO content tools
These tools started from content and added AI visibility tracking. They make sense when producing and updating pages is your bottleneck, less so when you need deep measurement.
8. Writesonic
Writesonic pairs an article writer, site audits and an action center with AI tracking. Starter costs $99 a month ($79 billed yearly) for 50 prompts, but self-serve plans only track ChatGPT, Gemini and AI Overviews; Perplexity, Claude, AI Mode and the rest need Enterprise.
9. Frase
Frase is a content operating system for search: research, writing, optimization, publishing and AI visibility monitoring. Starter is $49 a month ($39 billed yearly) for 50 prompts on ChatGPT and Google AI; Perplexity comes on Professional ($129) and Claude and Gemini on Scale ($299). It includes an MCP server and API on every plan.
10. AirOps
AirOps is a content production engine with agents, brand kits and knowledge bases, plus AI search insights on up to six engines. It does not publish prices on its site; plans are priced by task volume, with a 14-day trial.
Tools to earn citations
AI answers lean heavily on third-party sources: news sites, industry media and reviews. When the citations for your prompts point to outlets where you do not appear, the fix is off-site, and that is a different kind of tool.
11. Growwer
Growwer, our sister company, is a marketplace to publish sponsored articles and brand mentions in 39,881 media outlets across 145 countries. Its AI visibility filter recommends the outlets that AI models use as references, and it has a free AI visibility checker for ChatGPT, Gemini and Perplexity. You pay only for each published post, with no subscription: across its 90 best-selling outlets the typical price runs from €26 to €223, with a median of €57. A managed service starts at €500 a month invested in placements. It does not track AI answers itself, so pair it with a tracker to see which outlets move your share of voice.
GEO inside SEO suites
If your team already lives in an SEO suite, its AI module is the easiest place to start. The trade-off is usually a small prompt allowance for the price.
12. Semrush
Semrush sells an AI Visibility Toolkit at $99 a month per domain with 25 prompts, or includes 50 prompts in its Starter plan at €190 a month (October 2026), on ChatGPT, AI Overviews, AI Mode, Gemini and Perplexity.
13. Ahrefs Brand Radar
Ahrefs Brand Radar includes 5 to 20 custom prompts in Ahrefs plans from €119 and sells its market-wide AI answer index, Brand Radar AI, from €179 a month.
14. SE Visible
SE Visible, from SE Ranking, is a standalone tool from €80 a month for 75 prompts on ChatGPT, AI Overviews, AI Mode, Gemini and Copilot, with the API on every plan. Claude comes only with the €355 Agency plan, and Perplexity is not covered.
How to build your GEO stack
- Pick one measurement tool that covers the engines your buyers use and tracks your competitors on the same prompts. Everything else depends on this baseline.
- Read the citations before creating anything. The pages that engines cite for your prompts tell you whether the gap is your own content, third-party reviews or media coverage. For media coverage, a publishing marketplace such as Growwer closes the gap.
- Add a content tool only if production is the bottleneck. Many teams get further by updating the pages that already rank than by generating new ones.
- Check the technical basics for free: our AI crawler checker tells you whether AI crawlers can reach your site, and our llms.txt generator drafts one of the optional pieces from your sitemap.
For a head-to-head on tracking only, see our comparisons of AEO tools and LLM rank trackers. If measurement is the job you need done first, Mencoro tracks your prompts across the main AI engines and Google in one project, from €15 a month.
Which tool to choose for your case
Before it recommends a tool, ChatGPT asks who it is for, what you want to measure, your budget, the engines and the market. These are its options, in its words, with the tools we would compare for each one. Where another tool fits better, it comes first.
What's your main goal?
| If you need | Start comparing | Why |
|---|---|---|
| Whether ChatGPT recommends my business or brand | Mencoro, Peec AI, Otterly.AI | Yes. Mencoro records every brand an answer names and classifies each mention into one of five types, from a direct recommendation to a passing reference, with its position in the answer and a 0 to 100 favorability score. You see whether ChatGPT recommends you, not only whether it names you. |
| Monitor competitors and share of voice | Mencoro, Peec AI, Profound | Yes. Add as many competitors as you want, each with its names and domains. Share of voice is weighted by the quality of each mention, and every answer lists the brands the AI names that you do not track yet, so a new rival shows up before it takes the category. |
| Whether my website gets cited in ChatGPT answers | Mencoro, Profound, Ahrefs Brand Radar | Yes. Every answer is stored with its sources. For ChatGPT they include the pages its web search retrieved even when the text does not cite them, which is where you find the sites that shape the answer. Mencoro shows how often your domain is cited and which of your pages. |
| Monitor sentiment and incorrect brand information | Mencoro, Peec AI | Yes. Every mention of your brand gets a favorability score and the full answer text is saved, so you can read exactly what ChatGPT says about your prices or features and catch a wrong claim. |
| Keyword rankings and AI search visibility for SEO | Mencoro, Semrush, Ahrefs | Yes. The same project tracks your Google top 10 for keywords next to AI Overview and AI Mode for the same searches, so you see when you rank and the AI answer still names someone else. |
| Build an automated monitoring dashboard or API | Mencoro, Profound | Yes. Everything in the app is in the REST API, with an OpenAPI contract, and in an MCP server for Claude, ChatGPT and other assistants, so your own dashboard reads the data with no CSV exports. |
| Track AI bots crawling my website and technical access | Mencoro free tools | Yes, for free. The AI crawler checker tells you which AI bots your robots.txt lets in, the log file analyzer shows which ones actually visited, and the AI crawler index lists every bot with a way to verify it is real. |
| Get my brand recommended by ChatGPT and other AI tools | Mencoro with Growwer, Scrunch, AthenaHQ | Partly. Mencoro tells you what to fix: the prompts where competitors appear and you do not, and the sites the AI cites in those answers. The fix is content and mentions on those sites. Growwer, from the same company, places articles on the media that AI engines cite. |
| Offer AI visibility reporting to clients | Mencoro, Peec AI, Semrush | Yes. Each client is its own project and sees only its data, and the white label puts your brand on the dashboards, report exports and emails. Projects are unlimited on every plan, so a new client costs only its checks. |
| Measure AI-driven traffic and conversions | Google Analytics 4, Mencoro | No. Mencoro measures whether and how AI names and cites you, not the visits that follow. ChatGPT visits arrive in Google Analytics 4 tagged utm_source=chatgpt.com, so measure traffic and revenue there and use Mencoro to explain why it moves. |
| Generate and optimize content | Writesonic, AirOps, Surfer | No. Mencoro does not write or rewrite content. It tells you which prompts you are missing and which pages the AI cites for them, which is the brief; a content tool does the writing. |
| Negative mentions, reviews, social media, and PR issues | Brand24 | No. Mencoro reads AI answers, not social networks, reviews or news. For social listening and PR alerts use a tool such as Brand24, and keep Mencoro for what ChatGPT and Google's AI say about you. |
What's your monthly budget?
| If you need | Start comparing | Why |
|---|---|---|
| Free | Mencoro free tools, Ahrefs AI Visibility Checker, HubSpot AEO Grader | Partly. Mencoro has no free plan; the cheapest one is €15 a month. Its free tools need no sign-up: the AI visibility checker asks ChatGPT, Gemini and Perplexity three buyer questions about your category, and there are free checkers for ChatGPT, Perplexity and AI Overviews. A one-off check is a snapshot, not a trend. |
| Under $30/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks). €29 tracks 20 prompts on five engines every week, with every feature included. |
| Under $50/month | Mencoro, Otterly.AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks). €49 tracks 50 prompts on five engines every week, with every feature included. |
| $30–$100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| Under $100/month | Mencoro, Otterly.AI, Peec AI | Yes. Mencoro plans in that range: €15 (200 checks), €29 (400 checks), €49 (1,000 checks), €79 (2,000 checks), €99 (3,000 checks). €99 tracks 150 prompts on five engines every week, with every feature included. |
| $50–$150/month | Mencoro, Peec AI | Yes. Mencoro plans in that range: €79 (2,000 checks), €99 (3,000 checks), €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$300/month | Mencoro, Peec AI, Semrush | Yes. Mencoro plans in that range: €162 (5,000 checks). €162 tracks 250 prompts on five engines every week, with every feature included. |
| $100–$500/month | Mencoro, Peec AI, Profound | Yes. Mencoro plans in that range: €162 (5,000 checks), €319 (10,000 checks). €319 tracks 500 prompts on five engines every week, with every feature included. |
| $500+/month | Mencoro Enterprise, Profound | Yes. The largest plan is €799 a month for 25,000 checks, 1,250 prompts on five engines every week, and Enterprise adds custom volume and a dedicated account manager. At this budget, compare it with the enterprise platforms on depth of analysis, not on price. |
Who is it for?
| If you need | Start comparing | Why |
|---|---|---|
| My own business or marketing team | Mencoro, Otterly.AI, Peec AI | Yes. A Mencoro project is one brand: its names, its domains and as many competitors as you want. You write the prompts your customers ask and Mencoro checks them on ChatGPT, Perplexity, Claude, Google AI Overview, Google AI Mode and Google search. The entry plan, €15 a month, covers 10 prompts on five engines checked every week. |
| SEO agency managing clients | Mencoro, Peec AI, Semrush | Yes, it is the case Mencoro is built for. Every plan includes unlimited projects, unlimited competitors and multi-user access, so an agency keeps every client in one account and pays only for the checks it runs. Clients get white label reports, and the team can pull the data through the REST API or ask for it in Claude or ChatGPT through the MCP server. See Mencoro for agencies. |
| Freelancer or consultant | Mencoro, Otterly.AI | Yes. A consultant starts at €15 a month, opens one project per client at no extra cost and moves up a plan only when the prompt volume grows. The MCP server lets you query each client's data from Claude or ChatGPT while you write the report. |
| SaaS / technology | Mencoro, Peec AI, Profound | Yes. SaaS buyers ask AI for the best software in a category, for alternatives to a competitor and for one tool against another, and those are the prompts to track. Mencoro shows where you appear in each answer, which competitors are named instead of you (including the ones you do not track yet) and which pages the AI cites. |
| E-commerce | Mencoro, Profound, Semrush | Yes. Besides ChatGPT, Perplexity and Google's AI answers, Mencoro tracks Google Shopping listings by seller in the same project, so a store sees its products and its brand side by side. See Mencoro for ecommerce. |
| Affiliate or content site | Mencoro, Ahrefs Brand Radar | Yes. An affiliate or media site wants to be the source the AI cites. Mencoro stores the sources of every answer, including the pages ChatGPT's search retrieved but did not quote, and shows how often your domain is among them. |
| Personal brand / creator | Mencoro, Otterly.AI | Yes. A person is tracked like any brand: your name and its spellings, your website and the people you compete with for the same questions. |
| Resell the software under my own brand | Mencoro, SE Ranking, AgencyAnalytics | Yes. With full white label your clients log in at your own domain and never see Mencoro: your logo, colors and font on the platform, the report exports and the emails. You set your own price to them, and every client project is unlimited. |
| API or data to build my own tracker | Mencoro, DataForSEO | Yes. The REST API gives you every answer, mention, citation and metric, with an OpenAPI contract, and embedded dashboards signed from your backend put them inside your own product. |
| Enterprise marketing team | Profound, Mencoro Enterprise, Semrush | Partly. Mencoro handles large prompt sets: up to 25,000 checks a month on the €799 plan, and Enterprise volume with a dedicated account manager beyond that. Large brands that want an enterprise-only platform usually also evaluate Profound. |
| Local business | Local Falcon, BrightLocal | Not for city-level local SEO. Mencoro sets the location by country, with no city or device targeting. A local business can still track prompts that name its city (“best dentist in Austin”), but for map pack and city grid rankings a local tool such as Local Falcon or BrightLocal fits better. |
Every option answered in full: who Mencoro is for.
Which tools does AI recommend for generative engine optimization?
We asked ChatGPT, Google AI Mode and Google’s AI Overview 3 versions of this question in the United States: 9 answers, collected on November 2, 2026. The table gives the share of answers that name each tool. It is measured data, independent of the list on this page.
| Tool | All answers | ChatGPT | AI Mode | AI Overview |
|---|---|---|---|---|
| Otterly.AI | 100% | 100% | 100% | 100% |
| Peec AI | 88.9% | 100% | 100% | 66.7% |
| Profound | 88.9% | 100% | 100% | 66.7% |
| Ahrefs | 77.8% | 66.7% | 100% | 66.7% |
| Semrush | 77.8% | 100% | 66.7% | 66.7% |
| RadarKit | 33.3% | 0% | 33.3% | 66.7% |
| Scrunch AI | 33.3% | 100% | 0% | 0% |
| SE Ranking | 33.3% | 0% | 66.7% | 33.3% |
| Writesonic | 33.3% | 66.7% | 0% | 33.3% |
| AthenaHQ | 22.2% | 33.3% | 0% | 33.3% |
Questions asked: «best geo tools», «best generative engine optimization tools», «software for generative engine optimization». Source: Mencoro (November 2026, answers collected through DataForSEO), in Which AI visibility tools does AI recommend?
