Alvaro Peña de Luna 
A white label SEO tool lets your agency deliver SEO data under your own brand. The vendor stays invisible: reports, dashboards and sometimes the whole client portal carry your logo, your colors and your domain. It is how agencies scale client reporting without building software.
“White label” means very different things from one vendor to the next, though. Some only put your logo on a PDF; others let you run their entire platform on your own domain. This guide compares the white label SEO tools worth knowing by what they actually let you rebrand, with the list prices on each vendor’s site on 30 September 2026 (some show euros, some dollars, and we kept what they show). We make one of them, Mencoro, and we have tried to be as fair about the rest as we would want others to be about us.
What a white label SEO tool can rebrand
- Reports. PDF or web reports with your logo, colors, cover and footer, and no vendor mention. The most common layer, and the one every tool here offers.
- Client portal. A dashboard your clients log in to, with read-only access to their own data under your brand.
- Domain. The portal or the shared reports on your own domain or subdomain, so the URL does not give the vendor away.
- Emails. Scheduled reports sent from your address and sender name.
- Lead capture. An audit widget for your website that generates branded reports for prospects.
- AI search data. The newest layer: how ChatGPT, Perplexity and Google’s AI Overviews and AI Mode mention your clients. Clients are starting to ask for it, and most classic tools either leave it out or sell it as an add-on. See AI visibility for what it measures.
White label SEO tools at a glance
| Tool | What you can white label | White label from (list, Sep 2026) | AI search tracking |
|---|---|---|---|
| 1. Mencoro | Workspace, domain, reports or embedded dashboards | Quoted on request, usage from €15/mo | Core: ChatGPT, Perplexity, AI Overview, AI Mode |
| 2. LLM Pulse | Subdomain, own domain or embed | €1,499/mo Partner plan | Core: 5 engines, more as add-ons |
| 3. Rankscale | Unbranded shared dashboard links | €385/mo Growth plan | Core: 10+ engines |
| 4. SE Ranking | Platform, domain, reports, emails, client seats | +€59/mo Agency Pack, annual only | Add-on from €63.20/mo |
| 5. WebCEO | Full platform on your subdomain, reports | $99/mo Agency Unlimited + $40/mo domain | Not stated |
| 6. Semrush | Branded PDF reports only | $20 per report per month | Included in plans |
| 7. AgencyAnalytics | Client portal, domain, emails, reports | €21 per client per month | AI Tracker add-on (beta) |
| 8. DashThis | Dashboards, domain, emails | $54/mo Individual | No |
| 9. Swydo | Reports, portal, domain, emails | €69/mo | No |
| 10. Whatagraph | Branded reports and emails | From €699/mo, annual | No |
| 11. SEOptimer | Audit reports, domain, lead widget | $39/mo White Label plan | GEO audit, not tracking |
| 12. BrightLocal | Local SEO reports, dashboards, emails, widget | $41/mo Track, per location | Local AI visibility tracker |
White label AI visibility tools
These tools track how AI engines mention and recommend your clients, and let you present that data under your brand. They sit next to your SEO reporting rather than replacing it.
1. Mencoro
Mencoro tracks ChatGPT, Perplexity, Google AI Overview and Google AI Mode, plus the classic Google SERP, in one project per client. Each mention gets a type and a sentiment, and share of voice is weighted by both, so a passing reference does not count like a recommendation. Its white label comes in three forms: a branded workspace on a Mencoro subdomain, a full white label on your own domain with no Mencoro branding, or dashboards embedded in your own product. Usage is pay per check from €15 a month, with unlimited projects, competitors and users, and white label is quoted on top depending on the option and the number of clients. It does not track Gemini, Claude or Copilot.
2. LLM Pulse
LLM Pulse offers the same three white label modes: a branded subdomain with a “Powered by” footer, your own domain with no branding and SSO, or an embeddable dashboard. White label is reserved for its Partner plans, from €1,499 a month for 25 projects (€14,990 a year), or Enterprise. Every plan tracks ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews, with Claude, Copilot and other models as add-ons.
3. Rankscale
Rankscale tracks more than ten AI engines on every plan, including ChatGPT, AI Mode, Gemini, Claude and Perplexity. Its white label is limited to shared dashboard links without Rankscale branding; its pricing page does not mention a custom domain or logo. That starts on Growth at €385 a month (€327 billed yearly).
White label SEO suites
Full SEO platforms that you can present as your own: rank tracking, audits and keyword research, with reports and sometimes the whole interface under your brand.
4. SE Ranking
SE Ranking lets you rebrand the platform itself: your logo and colors, your own domain, branded PDF reports, emails from your sender name and read-only client seats, plus a lead generation widget. White label is not in any base plan: it comes with the Agency Pack, a €59-a-month add-on on annual billing (30 projects and 30 client seats) on top of Core (€109 a month) or Growth (€235). AI Overviews, AI Mode, Perplexity and ChatGPT tracking is a separate add-on from €63.20 a month. See our SE Ranking alternatives if the add-ons add up.
5. WebCEO
WebCEO goes furthest on rebranding: your service name, logo, colors and subdomain, with its own promise of no WebCEO mentions, plus branded PDF reports with cover letters and read-only client access. Branded reports start on Startup ($119 a month), but the white label domain needs Agency Unlimited ($99 a month) plus a $40 add-on, $2 per project and scan fees. Its pricing page does not mention AI search tracking.
6. Semrush
Semrush has retired its Agency Growth Kit and client portal. White label now means the Pro Report in My Reports: branded PDF and link reports with your logo, theme and domain, and without the Semrush data credit, at $20 per report per month. There is no branded client portal. On the plus side, AI search tracking is included in every Semrush plan. Our Semrush alternatives cover the options if you need more than reports.
White label client reporting tools
These tools do not collect SEO data themselves: they pull it from Google Search Console, Analytics, ads platforms and SEO tools into branded dashboards and reports. Pair them with a data source.
7. AgencyAnalytics
AgencyAnalytics gives each client a white-labeled portal with your logo, colors, domain and email sender, unlimited client users and a branded mobile view. There is one plan, priced per client: €21 a month, or €17 on annual billing, with everything included. Its AI Tracker, in beta, is an add-on from €16.67 a month for 250 credits that covers ChatGPT, AI Overviews, AI Mode, Claude, Perplexity and Gemini, and its data flows into the branded reports.
8. DashThis
DashThis builds multi-channel dashboards with your logo and colors, your domain and email sender, and no DashThis branding, on every plan from $54 a month (Individual) to $499 (Standard). It adds AI summaries and an MCP connector, but no AI search tracking.
9. Swydo
Swydo includes white label reporting (custom domain, logo, colors and fonts, emails from your address and a client portal) in a single plan at €69 a month, or €62 on annual billing, with 10 data sources and extra sources from €2 to €4.50 each. Good value for PPC and SEO reporting with many clients.
10. Whatagraph
Whatagraph targets large agencies with governed, high-volume reporting: custom branding and automated PDF emails. Its Max plan starts at €699 a month billed yearly, and a custom report domain is an add-on on the custom-priced Prime plan.
White label audit and local SEO tools
11. SEOptimer
SEOptimer is the cheapest way to hand out branded SEO audits: PDF reports with your logo, colors, fonts and intro text on your own domain, for $39 a month ($29.25 billed yearly). The Lead Generation plan ($59) adds an embeddable audit tool for your website. Its reports now include a GEO section that scores how accessible and citable a site is to AI models, which is an audit, not tracking.
12. BrightLocal
BrightLocal white labels local SEO reports and dashboards, scheduled emails and a lead generator widget on every plan, from $41 a month per location (Track). Its white label page says reports cannot be hosted on your own domain; shared links are generic and unbranded. All plans include a local AI visibility tracker for ChatGPT and Google’s AI.
How to choose a white label SEO tool
- Decide what clients must never see. If a vendor logo on a PDF is the only concern, branded reports are enough. If clients log in, you need a portal on your own domain.
- Model the price at 10 and at 50 clients. Per-client, per-report and per-project fees look cheap at the start and grow with every account; flat plans and add-ons behave differently.
- Check where the data comes from. Reporting tools need a data source; suites and trackers collect their own. Many agencies pair one of each.
- Plan for AI search now. Clients are starting to ask whether ChatGPT and Google’s AI recommend them. Either pick a suite whose AI add-on reaches your branded reports, or add a dedicated AI visibility tool with its own white label. The GEO metrics guide explains what to report.
If AI search is the part your reporting is missing, Mencoro’s white label puts ChatGPT, Perplexity and Google AI visibility under your brand, next to the rankings you already report.
