The best white label SEO tools in 2026, by what they let you rebrand

A white label SEO tool lets your agency deliver SEO data under your own brand. The vendor stays invisible: reports, dashboards and sometimes the whole client portal carry your logo, your colors and your domain. It is how agencies scale client reporting without building software, and you will also see it called white label SEO software, a white label SEO platform or private label SEO software.

“White label” means very different things from one vendor to the next, though. Some only put your logo on a PDF; others let you run their entire platform on your own domain. This guide compares the white label SEO tools worth knowing by what they actually let you rebrand, with the list prices on each vendor’s site on 18 October 2026 (some show euros, some dollars, and we kept what they show). We make one of them, Mencoro, and we have tried to be as fair about the rest as we would want others to be about us.

Looking for AI visibility and Google rankings under your brand? See Mencoro’s white label options or request a white label quote. Not ready yet? Run a free AI visibility check on a client first, with no sign-up.

What a white label SEO tool can rebrand

• Reports. PDF or web reports with your logo, colors, cover and footer, and no vendor mention. The most common layer, and the one every tool here offers.
• Client portal. A dashboard your clients log in to, with read-only access to their own data under your brand.
• Domain. The portal or the shared reports on your own domain or subdomain, so the URL does not give the vendor away.
• Emails. Scheduled reports sent from your address and sender name.
• Lead capture. An audit widget for your website that generates branded reports for prospects.
• AI search data. The newest layer: how ChatGPT, Perplexity and Google’s AI Overviews and AI Mode mention your clients. Clients are starting to ask for it, and most classic tools either leave it out or sell it as an add-on. See AI visibility for what it measures.

Key features to look for in white label SEO software

Before you compare prices, check that a white label SEO tool covers the four things clients notice. These are the features that separate a real white label platform from a logo on a PDF.

1. Custom domain (CNAME). The portal and shared reports live on your domain or a subdomain such as reports.youragency.com, usually set up by pointing a CNAME record at the vendor, with SSL handled for you. WebCEO and AgencyAnalytics both work this way; some tools only offer a branded subdomain on their own domain.
2. Branded reports with no vendor references. Your logo, colors, cover page, header and footer, and no vendor name in the data credits, the URL or the PDF metadata. SE Ranking, for example, lets you customize the cover, color scheme, header and footer of every report.
3. Client access and permissions. Read-only client seats or portal logins, so each client sees only their own projects and cannot change settings or trigger scans. Look for unlimited client users if you plan to give every stakeholder a login.
4. Automated, scheduled delivery. Reports sent on a schedule from your sender name and reply-to address, or through your own SMTP server, so the email never gives the vendor away.
5. A pricing model that scales with you. Per-client, per-report, per-project and per-location fees behave very differently once you pass ten accounts. See the pricing comparison below.
6. AI search data under your brand. Clients now ask whether ChatGPT and Google’s AI recommend them. Check whether the tool tracks AI answers and whether that data reaches the branded reports, or only an internal dashboard.

White label SEO tools at a glance

White label AI visibility tools

These tools track how AI engines mention and recommend your clients, and let you present that data under your brand. They sit next to your SEO reporting rather than replacing it.

1. Mencoro

Mencoro tracks ChatGPT, Perplexity, Claude, Google AI Overview and Google AI Mode, plus the classic Google SERP, in one project per client. Each mention gets a type and a sentiment, and share of voice is weighted by both, so a passing reference does not count like a recommendation. Its white label comes in three forms: a branded workspace on a Mencoro subdomain, a full white label on your own domain with no Mencoro branding, or dashboards embedded in your own product. Usage is pay per check from €15 a month, with unlimited projects, competitors and users, and white label is quoted on top depending on the option and the number of clients. Claude is included on every plan and uses five checks per pass. It does not track Gemini or Copilot.

Request a white label quote, compare the usage tiers, or check a client’s AI visibility for free with the AI visibility checker.

2. LLM Pulse

LLM Pulse offers the same three white label modes: a branded subdomain with a “Powered by” footer, your own domain with no branding and SSO, or an embeddable dashboard. White label is reserved for its Partner plans, from €1,499 a month for 25 projects (€14,990 a year), or Enterprise. Every plan tracks ChatGPT, Perplexity, Gemini, AI Mode and AI Overviews, with Claude, Copilot and other models as add-ons.

3. Rankscale

Rankscale tracks more than ten AI engines on every plan, including ChatGPT, AI Mode, Gemini, Claude and Perplexity. Its white label is limited to shared dashboard links without Rankscale branding; its pricing page does not mention a custom domain or logo. That starts on Growth at €385 a month (€327 billed yearly).

White label SEO suites

Full SEO platforms that you can present as your own: rank tracking, audits and keyword research, with reports and sometimes the whole interface under your brand.

4. SE Ranking

SE Ranking lets you rebrand the platform itself: your logo and colors, your own domain, branded PDF reports, emails from your sender name and read-only client seats, plus a lead generation widget. White label is not in any base plan: it comes with the Agency Pack, a €59-a-month add-on on annual billing (30 projects and 30 client seats) on top of Core (€109 a month) or Growth (€235). AI Overviews, AI Mode, Perplexity and ChatGPT tracking is a separate add-on from €63.20 a month. See our SE Ranking alternatives if the add-ons add up.

5. WebCEO

WebCEO goes furthest on rebranding: your service name, logo, colors and subdomain, with its own promise of no WebCEO mentions, plus branded PDF reports with cover letters and read-only client access. Branded reports come with every plan except Solo, from Agency Unlimited ($99 a month plus usage fees) or Startup ($119), but the white label domain needs Agency Unlimited plus a $40 add-on, $2 per project and scan fees. Its pricing page does not mention AI search tracking.

6. Semrush

Semrush has retired its Agency Growth Kit and client portal. White label now means the Pro Report in My Reports: branded PDF and link reports with your logo, theme and domain, and without the Semrush data credit, at $20 per report per month. There is no branded client portal. On the plus side, AI search tracking is included in every Semrush plan. Our Semrush alternatives cover the options if you need more than reports.

White label client reporting tools

These tools do not collect SEO data themselves: they pull it from Google Search Console, Analytics, ads platforms and SEO tools into branded dashboards and reports. Pair them with a data source.

7. AgencyAnalytics

AgencyAnalytics gives each client a white-labeled portal with your logo, colors, domain and email sender, unlimited client users and a branded mobile view. There is one plan, priced per client: €21 a month, or €17 on annual billing, with everything included. Its AI Tracker, in beta, is an add-on from €16.67 a month for 250 credits that covers ChatGPT, AI Overviews, AI Mode, Claude, Perplexity and Gemini, and its data flows into the branded reports.

8. DashThis

DashThis builds multi-channel dashboards with your logo and colors, your domain and email sender, and no DashThis branding, on every plan from $54 a month (Individual) to $499 (Standard). It adds AI summaries and an MCP connector, but no AI search tracking.

9. Swydo

Swydo includes white label reporting (custom domain, logo, colors and fonts, branded emails and a client portal) in a single plan at €69 a month, or €62 on annual billing, with 10 data sources and extra sources from €2 to €4.50 each. Good value for PPC and SEO reporting with many clients.

10. Whatagraph

Whatagraph targets large agencies with governed, high-volume reporting: custom branding and automated PDF emails. Its Max plan starts at €999 a month billed yearly, and a custom report domain is an add-on on the custom-priced Prime plan.

White label audit and local SEO tools

11. SEOptimer

SEOptimer is the cheapest way to hand out branded SEO audits: PDF reports with your logo, colors, fonts and intro text on your own domain; see its pricing page for current plans. Its Lead Generation plan adds an embeddable audit tool for your website. Its reports now include a GEO section that scores how accessible and citable a site is to AI models, which is an audit, not tracking.

12. BrightLocal

BrightLocal white labels local SEO reports and dashboards, scheduled emails and a lead generator widget on every plan, from $41 a month per location (Track). Its white label page says reports cannot be hosted on your own domain; shared links are generic and unbranded. All plans include a local AI visibility tracker for ChatGPT and Google’s AI.

White label rank trackers

If what you report every month is keyword positions, a white label rank tracker may be all you need. Mencoro (1) tracks daily Google rankings in the same white label workspace as the AI engines, and SE Ranking (4) and WebCEO (5) include rank tracking in their white label suites. These two are rank trackers first; prices were checked on their own pricing pages in October 2026.

13. Nightwatch

Nightwatch includes white label reports from its Professional plan, at €159 a month for 2,500 keywords and 150 AI prompts, with unlimited user seats; the €79 Starter plan does not list them. Every plan tracks ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overview, and the 14-day trial needs no credit card. Its pricing page does not mention a custom domain.

14. Advanced Web Ranking

Advanced Web Ranking unlocks white label reporting on its Agency plan, at $279 a month for 14,500 keywords, and on any annual subscription. The $139 Pro plan already includes AI visibility tracking of citations and mentions, and every plan comes with unlimited users and projects.

White label SEO software pricing compared

List prices only tell half the story: what matters is how the bill grows as you add clients. This is the pricing model behind each white label SEO tool above, from the same vendor pages.

A quick example of why the model matters: at €21 per client, AgencyAnalytics costs €210 a month for 10 clients and €1,050 for 50, while a flat plan stays the same until you hit its limits. Semrush’s $20 Pro Report adds up the same way, one report at a time. On Mencoro, usage is paid per check with unlimited projects and users, so a new client adds the checks you run for them rather than a seat fee; the white label itself is quoted by option and number of clients.

How to choose a white label SEO tool

1. Decide what clients must never see. If a vendor logo on a PDF is the only concern, branded reports are enough. If clients log in, you need a portal on your own domain.
2. Model the price at 10 and at 50 clients. Per-client, per-report and per-project fees look cheap at the start and grow with every account; flat plans and add-ons behave differently.
3. Check where the data comes from. Reporting tools need a data source; suites and trackers collect their own. Many agencies pair one of each.
4. Plan for AI search now. Clients are starting to ask whether ChatGPT and Google’s AI recommend them. Either pick a suite whose AI add-on reaches your branded reports, or add a dedicated AI visibility tool with its own white label. The GEO metrics guide explains what to report.
5. Test client access before you sign. Create a client login, open it in a private window and check what it can see and change. Then schedule a report to yourself and read the email headers, links and PDF for any trace of the vendor.
6. Ask for a trial or a demo with your own data. Most tools here offer one. A demo on one of your real clients tells you more about setup time and data quality than any feature list.

If AI search is the part your reporting is missing, Mencoro’s white label puts ChatGPT, Perplexity, Claude and Google AI visibility under your brand, next to the rankings you already report. Tell us how many clients you run and we send a setup and a price, or start with the free AI visibility checker.